Today we’ll talk through how the about me template that will help you book out more clients. I know you’re pulling a face right now because your about me page is so so challenging to write.
I get it. It is a question I get asked ALL THE TIME.
How on earth do I write my own business about page?
Well, you’re in the right place to do EXACTLY just that. Don’t growl at me 🙂
Let’s think about why you need an about page, and debunk some myths first, before we begin…
Why does your about page matter?
It’s as simple as this – a person is going to want to buy from another real, live person.
A person, who they already like, know and trust.
You can bring about more like, know and trust factor by having an awesome about page.
Yep – they get to know you and how you can help them, before they’ve even met you on Zoom.
Myth 1 – You only need to write about you and your story.
I see so many whole life chapter and verse pages, or pages of qualifications, that would bore or overface even the most patient person. The thing is that your about page needs to be written as if you are talking directly to your audience. They need to be able to understand what you’re saying to want to work with you.
Once you’ve got the tone right, you need to ensure you’re explaining how you are the best person to help them.
Myth 2 – Your About Me page needs to feature an image of you
About pages don’t always need to feature your photo. For example if the brand is made up of a collective, then a logo or character is better. For us as entrepreneurs, whether we are copywriters or coaches, it works best to build trust, if we feature ourselves. Again this will build the like know and trust factor with potential clients.
So let’s dig into writing your about me page for your creative business.
How to write an About Me page
Here’s the basic layout that has converted well time and time again for me, and also clients of mine.
Headline – How I can help you/ You are in the right place section
Call to work with me
Proof I am the best person to help you
My unique story
Fun things to know about me
Compelling call to work with me
Hook them with your headline
This is your main opportunity to really make that indelible first impression. I want to think in terms of why here.
Who are you trying to help and why?
Play around with different headlines and test out more than one, before you commit to the final version.
Mike Futia does an amazing job of this below.
Tell them they are in the right place
Your headline section should also reaffirm to them that they have found the right person to help them.
So give them that big hey, hey, hey friend – I’m so glad you’re here treatment.
Reassurance for them at this point is so important – they may be thinking about committing to a big life change with you as their coach, or investing loads of cash in one of your products. They need to know you’ve got their back and you can truly help.
On this note – repeat after me – I will not start my page with the all too yawn-worthy ‘About Me’ phrase. 🙂
Amy Porterfield nails this on her about section of her home page. She just simply tells us who she helps and how. In a friendly, informal way.
Call to work with me (call to action 1)
As you can see above, from Amy’s example, a call-to-action button or even two, is a must for an about page. It helps people who have already decided that you are the one to work with, take action before they even have to scroll down.
The chances are, they have visited your about me page before and are now ready for the next step. So you need to be clear what the next step is that you want them to take. See the next section step below in this post for more detail on this.
Track record – proof I am the best person to help
You need to prove now that you’ve got what it take to help. After all, why would anyone trust you without it?
One of your most glowing testimonials here will be well placed and show that other people have gotten great impact from using your services.
If you’re relatively new, you could use a testimonial that describes your approach to helping people, even if it’s not specific to what you do now. Then, when you do have related testimonials, you can switch one in here.
My unique story and values
Your unique story section should sound like you are telling the story. Write this well and your audience are going to feel like they have made a bond with you by the end of this section.They will feel like they are part of your story.
Sweetlorens.com really makes this fun and helps us get to know the founder behind the brand.
How did you get to where you are now?
What is your motivation for helping people?
Why can you help best?
There’s no word count on the page, but try not to let this become a soulless biography. I find it helpful to get one piece of paper, some colored sharpies and write a quick visual flow chart or just bubbles on what main things have happened to bring me to this point.
Help them see you are a mere mortal too
Here you are really capturing yourself in words. What you are like. What you stand for. What values you have. What flaws you have – my weakness is Pepsi Max!
On my about page, I included a sneak peek into my life section, so that people can see what it may be like to meet me and work with me.
It’s a great opportunity to get vulnerable and share a couple of things that make you sound like you are a normal human being.
Resources section – offer them help for free
In this section, you can link to helpful resources you’ve created. After all, everyone loves a freebie. So they will be wowed by receiving some of your expert help for nada. The beauty here is that you have demonstrated to them again that you are a person worth knowing, liking and that you are sooo trustworthy.
Result? You are potentially closer to working on paid projects with them.
This has to be the best example of a resources section – thanks Amy Porterfield, for the inspiration you provide me daily! See Amy’s Live About Page
Amy’s other aim here is to build her email list, so more people are ready to buy from her when she launches her premium products.
Other options for the resources section
The key here is to determine what you want your audience’s next step to be.
Is it to be impressed by looking at your portfolio?
If so. Link to it in this section.
Is it to get your audience to follow you on social media or Youtube?
Alex Cattoni uses this section to introduce her course, Youtube channel, and to encourage people to reach out via Linkedin.
Final call to action – tell them what to do next (compelling call to work with me)
In this final section, you want to lay out exactly what you want your audience to do.
If you are a copywriter, you’re probably wanting them to schedule a discovery call with you.
Here are some other actions you may want them to take, depending on your overall goals for your business.
- Find inspiration via your blog content
- Check out your services page
- Get onto your calendar
- Go to your shop
- See other success stories
- Listen to your podcast
- Send a message
This about me page template should have you on your way to writing a highly converting about me page for your business. Remember to use each of the sections and a good way to get started to is to research how people in your field have organized theirs. The layout I’m suggesting works but you can reorder some of the middle sections so it suits your business best.