In a crowded canteen, I often felt alone
There wasn’t a lot of spare cash as I grew up in our noisy, loving home in Lancashire.
Finding my fit
I stuck out at school, mainly due to being naturally good at sports and arty. The bullying didn’t stop until I reinvented my mindset (thanks, Dad) and stopped being so frightened of the bullying starting up again.
I learned to focus on other people. To take a deep interest in their lives and their stories. From that point, I made real friends – yes that’s me posing at the bottom (eek!)
A squiggly path – working way too much
I knew I had something to offer the world, but I wasn’t sure what.
With no idea what would bring me joy, I moved away to London to train as a primary school teacher.
It wasn’t the right fit, although I loved the kids.
I felt stuck and frustrated at the inefficiency – plus, I couldn’t understand the endless tasks we seemed to be doing twice over.
So I left and worked as a CADCAM engineer in a freezing cold workshop, as a transport administrator, and in many other roles.
Steps to where I needed to be
Cutbacks in the industry in 2012 meant I faced the difficult decision of returning to teaching. This time I found true community and friends for life.
The job was still as punishing, regardless of how much our headteacher tried to streamline admin for us. So in the summer of 2018, my saving money blog was formed. Fast forward to 2021, over 20 of my blog posts were at the top of page 1, and I had made over $30k!
I had found writing so enjoyable I researched how to finally leave teaching. This is when my career as a copywriter began.
Up next – my exit from teaching
A gradual transition allowed me to balance our finances (I was the main wage earner) and become freer and freer.
Copywriting really lit me up. The ride was a steep learning curve. After all, I needed to learn business skills and attract new copywriting clients.
Within a year, I had worked with a major dog trainer, business coaches, and two famous dog accessories brands, helping them make more money, and it fired me up.
But how could I achieve location freedom?
Location independent CEO
It became clear I needed to take the leap out of primary education. I felt utter relief as I handed in my notice, to my lovely new headteacher Doug.
Three short months later, we moved (along with a bouncy Rommie rescue pup Sasha) across the water to Malta.
But how could I spend most of my time doing what brings me joy?
Today I focus on what brings me joy
I reflected on what joy was for me in my business and began to focus on attracting more of this.
I discovered that I was at my happiest when writing email copy.
I can date this back to the first time I was recognised for my letter writing as an 11-year-old. (Mourning the lack of opportunities for girl football players. I won a local competition – yes, this was pre-email!)
My college friends loved the way I could tell a story within my letters as if I was talking to them. The enjoyment I get from this, I’ve transformed into highly-compelling story-based email copywriting that my clients rave about.
I’m all about
Respect and empathy
My life has changed, but I have not. I believe in a world where everyone is understood and can succeed beyond their wildest expectations.
This is what I want for you and your business.
Excellence and passion
Life is too short not to create a business you are passionate about.
I am passionate about creating words that convert and resonate deeply with your people.
Fun and freedom
I love to empower businesses to create their own version of freedom using my unique EmailScale system.
Life and business should be fun IMHO, so be prepared for giggles along the way, as we help you find your voice via email.
A sneak peek into my life
Just a few things you should know about me…
I HAVE FOUND MY FREEDOM
I have been there in a draining teaching job and now have found my freedom as an email copywriter and email marketing strategist.
I LIVE AND BREATHE TRAVEL
I live with my husband and cheeky rescue pup on the gorgeous Mediterranean island of Malta.
I AM SO CLUMSY BUT WELL-BALANCED WHEN I SKI. WORK THAT OUT!
Something I am awful at is BALANCING MORE THAN THREE THINGS – I am the biggest clutz ever! Put me on a pair of skis or a surfboard, and my clumsiness disappears.
I AM OBSESSED WITH GREAT FOOD
On Saturdays, you will find me in a Maltese restaurant enjoying amazing food and a glass of red wine.
Side Hustle to Full Time Business
marketing & brand strategist
“I almost didn’t sign up for DCA because I didn’t have an email list. Boy, that would’ve been a mistake. I just had a $49K launch and quit my job to work on my business full time!!!”
DCA gave me all the momentum to step into this business with strength. I sat on my idea for 6 months before I decided to launch. After I got DCA, I launched in just 6 weeks.
I quit my full-time job in June to run my business. AND I’ve been able to help so many women along the way!
I don’t think any of this would’ve been possible without DCA. Thank you, Amy!
Side Hustle to Full Time Business
Financial Educator & Money Coach
“When I started DCA, I only had an email list of 30 people. But with Amy’s help, I was able to grow my email list to 500 by launch time and make almost $30,000 on my first launch!”
DCA has given me the ability to have more control of my income while being in control of my time. I will be visiting my family in Puerto Rico for a month very soon, and I’ll be working and growing my business from there, BECAUSE I CAN. I’ve wanted a life like that for a long time, and it’s finally mine!
So if you are one of those people on the fence about DCA, get over that fence and make it happen as fast as you can. It changed my life, and it will change yours too!
I launched in January with my goal of getting 30 new students to sign up, BUT I reached that goal with just the presale! By the end of my first launch, I had 136 new students and made over $45,000!!!
Life as a course creator has allowed me so many more freedoms in my life, aside from my financial success. I can now visit my family in Italy whenever I want, and I’m no longer limited to only seeing them during school vacations.
As I continue to grow my business as a course creator, I am excited for my future! The possibilities feel endless.
Learning how to navigate the “online world” has been challenging. Setting up emails, and learning the tech to create funnels, landing pages, etc, has been a frustration.
Working with Helen was my favorite part of the experience. 🥰 Her patience, knowledge, and ability to help me navigate the challenges of creating an online business was a lifesaver! I have a deeper understanding of how to navigate the tech of my online business, the dimensions of email marketing, and how to simplify my copywriting to convey my message more clearly.
Working with Helen was like having a best friend hold your hand every step of the way as she taught me how to navigate this new online world. Her patience, kindness, and knowledge of all aspects of my online presence, was a tremendous resource to finally get things done!
The entire process was very easy. I love the videos telling us about each email and why you did what you did. We were getting a great service with a little education.
We are relieved that the work was done quickly and painlessly. This is the fastest we have been able to get a project completed of this magnitude for us. We have a template that can help us in the future.
Helen is friendly and easy to work with, and the price is well worth the product you receive. I will not hesitate to use Helen again in the future for any of my businesses.
Here’s why I recommend working with Helen:
Helen is open-minded and ready to truly, truly listen and understand. She always takes feedback positively. We are building a great partnership because she is always on board.
Additionally, Helen is laser-focused on our priorities and demonstrates flexibility if they change or if the tasks change to reflect this.
She shows up ready to discuss and really contribute to our team meetings as a strategic partner, not just a silent subcontractor; she’s even willing to show up and share when we are just generating ideas. We feel she is very much a part of our team, which is due to her fantastic attitude toward us.
Helen Nuttall found ME through a well-written email marketing campaign of her own. It was one of the rare times that a marketing email caught my attention, so I immediately knew she was the person to write my email sequences, and she did not disappoint!
I was impressed by Helen’s time and thought in studying my blogs, current offerings, and other content to understand my goals and audience. By the time we met on Zoom to discuss the project, Helen was very well informed. I found her to be very attentive, creative, witty, and kind, so I enjoyed our meeting and left feeling confident about the process.
The email sequence was spot on; Helen captured my voice and message to the tee. We met briefly to discuss a few minor edits, and I received the revisions in no time.
I will undoubtedly work with Helen on other projects and highly recommend her for your copywriting needs.
Helen was great to work with! She was quick to understand the project and delivered an excellent result in no time!
Thanks Helen, I hope to work together again!”
Helen is a delight to work with.
The questions she asks pull out the information that she needs from me, even when I am not totally clear on what I need. Her writing summed up what I was trying to get across really well!. Her turnaround time was fast!
Thank you, Helen. Working with you was like chatting with a friend!
Thanks again for writing the copy for my landing page that’s coming soon! I can not believe how much easier you have made my life! It is ridiculous – I never thought copywriting would be so hard!
Having you help me with that has easy taken off ten pounds of stress off my shoulders. Thanks again!
Watch the video testimonial.
Helen is incredible. You would be lucky to have her help you!
Helen worked with us to create a welcome email series.
We loved her fun style of writing which was so on brand for our luxury pet accessories. Helen was very communicative and took on board feedback, working at the copy until everything was perfect.
We highly recommend her for her creative copy writing skills and positive work ethic.
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