about
In a crowded canteen, I often felt alone
Northern beginnings
There wasn’t a lot of spare cash as I grew up in our noisy, loving home in Lancashire.
Finding my fit
I stuck out at school, mainly due to being naturally good at sports and arty. The bullying didn’t stop until I reinvented my mindset (thanks, Dad) and stopped being so frightened of the bullying starting up again.
I learned to focus on other people. To take a deep interest in their lives and their stories. From that point, I made real friends – yes that’s me posing at the bottom (eek!)
A squiggly path – working way too much
I knew I had something to offer the world, but I wasn’t sure what.
With no idea what would bring me joy, I moved away to London to train as a primary school teacher.
It wasn’t the right fit, although I loved the kids.
I felt stuck and frustrated at the inefficiency – plus, I couldn’t understand the endless tasks we seemed to be doing twice over.
So I left and worked as a CADCAM engineer in a freezing cold workshop, as a transport administrator, and in many other roles.
Steps to where I needed to be
Cutbacks in the industry in 2012 meant I faced the difficult decision of returning to teaching. This time I found true community and friends for life.
The job was still as punishing, regardless of how much our headteacher tried to streamline admin for us. So in the summer of 2018, my saving money blog was formed. Fast forward to 2021, over 20 of my blog posts were at the top of page 1, and I had made over $30k!
I had found writing so enjoyable I researched how to finally leave teaching. This is when my career as a copywriter began.
Up next – my exit from teaching
A gradual transition allowed me to balance our finances (I was the main wage earner) and become freer and freer.
Copywriting really lit me up. The ride was a steep learning curve. After all, I needed to learn business skills and attract new copywriting clients.
Within a year, I had worked with a major dog trainer, business coaches, and two famous dog accessories brands, helping them make more money, and it fired me up.
But how could I achieve location freedom?
Location independent CEO
It became clear I needed to take the leap out of primary education. I felt utter relief as I handed in my notice, to my lovely new headteacher Doug.
Three short months later, we moved (along with a bouncy Rommie rescue pup Sasha) across the water to Malta.
#bestdecisionever!
But how could I spend most of my time doing what brings me joy?
Today I focus on what brings me joy
I reflected on what joy was for me in my business and began to focus on attracting more of this.
I discovered that I was at my happiest when writing email copy.
I can date this back to the first time I was recognised for my letter writing as an 11-year-old. (Mourning the lack of opportunities for girl football players. I won a local competition – yes, this was pre-email!)
My college friends loved the way I could tell a story within my letters as if I was talking to them. The enjoyment I get from this, I’ve transformed into highly-compelling story-based email copywriting that my clients rave about.
I’m all about
Respect and empathy
My life has changed, but I have not. I believe in a world where everyone is understood and can succeed beyond their wildest expectations.
This is what I want for you and your business.
Excellence and passion
Life is too short not to create a business you are passionate about.
I am passionate about creating words that convert and resonate deeply with your people.
Fun and freedom
I love to empower businesses to create their own version of freedom using my unique EmailScale system.
Life and business should be fun IMHO, so be prepared for giggles along the way, as we help you find your voice via email.
A sneak peek into my life
Just a few things you should know about me…
I HAVE FOUND MY FREEDOM
I have been there in a draining teaching job and now have found my freedom as an email copywriter and email marketing strategist.
I LIVE AND BREATHE TRAVEL
I live with my husband and cheeky rescue pup on the gorgeous Mediterranean island of Malta.
I AM SO CLUMSY BUT WELL-BALANCED WHEN I SKI. WORK THAT OUT!
Something I am awful at is BALANCING MORE THAN THREE THINGS – I am the biggest clutz ever! Put me on a pair of skis or a surfboard, and my clumsiness disappears.
I AM OBSESSED WITH GREAT FOOD
On Saturdays, you will find me in a Maltese restaurant enjoying amazing food and a glass of red wine.
Client Love
Helen Nuttall found ME through a well-written email marketing campaign of her own. It was one of the rare times that a marketing email caught my attention, so I immediately knew she was the person to write my email sequences, and she did not disappoint!
I was impressed by Helen’s time and thought in studying my blogs, current offerings, and other content to understand my goals and audience. By the time we met on Zoom to discuss the project, Helen was very well informed. I found her to be very attentive, creative, witty, and kind, so I enjoyed our meeting and left feeling confident about the process.
The email sequence was spot on; Helen captured my voice and message to the tee. We met briefly to discuss a few minor edits, and I received the revisions in no time.
I will undoubtedly work with Helen on other projects and highly recommend her for your copywriting needs.
Helen was great to work with! She was quick to understand the project and delivered an excellent result in no time!
Thanks Helen, I hope to work together again!”
Helen is a delight to work with.
The questions she asks pull out the information that she needs from me, even when I am not totally clear on what I need. Her writing summed up what I was trying to get across really well!. Her turnaround time was fast!
Thank you, Helen. Working with you was like chatting with a friend!
Kirsty needed a product description for a service she was promoting as part of her sales page.
‘I feel that we connected. Helen did an amazing job and I cannot recommend her enough!’
Hear the full video testimonial 
Helen worked with us to create a welcome email series.
We loved her fun style of writing which was so on brand for our luxury pet accessories. Helen was very communicative and took on board feedback, working at the copy until everything was perfect.
We highly recommend her for her creative copy writing skills and positive work ethic.
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