Northern beginnings

There wasn’t a lot of spare cash as I grew up in our noisy, loving home in Lancashire.

Finding my fit

I stuck out at school, mainly due to being naturally good at sports and arty. The bullying didn’t stop until I reinvented my mindset (thanks, Dad) and stopped being so frightened of the bullying starting up again.

I learned to focus on other people. To take a deep interest in their lives and their stories. From that point, I made real friends – yes that’s me posing at the bottom (eek!)

A squiggly path – working way too much

I knew I had something to offer the world, but I wasn’t sure what.

With no idea what would bring me joy, I moved away to London to train as a primary school teacher.

It wasn’t the right fit, although I loved the kids.

I felt stuck and frustrated at the inefficiency – plus, I couldn’t understand the endless tasks we seemed to be doing twice over.

So I left and worked as a CADCAM engineer in a freezing cold workshop, as a transport administrator, and in many other roles.

Steps to where I needed to be

Cutbacks in the industry in 2012 meant I faced the difficult decision of returning to teaching. This time I found true community and friends for life.

The job was still as punishing, regardless of how much our headteacher tried to streamline admin for us. So in the summer of 2018, my saving money blog was formed. Fast forward to 2021, over 20 of my blog posts were at the top of page 1, and I had made over $30k!

I had found writing so enjoyable I researched how to finally leave teaching. This is when my career as a copywriter began.

Up next – my exit from teaching

A gradual transition allowed me to balance our finances (I was the main wage earner) and become freer and freer.

Copywriting really lit me up. The ride was a steep learning curve. After all, I needed to learn business skills and attract new copywriting clients.

Within a year, I had worked with a major dog trainer, business coaches, and two famous dog accessories brands, helping them make more money, and it fired me up.

But how could I achieve location freedom?

Location independent CEO

It became clear I needed to take the leap out of primary education. I felt utter relief as I handed in my notice, to my lovely new headteacher Doug.

Three short months later, we moved (along with a bouncy Rommie rescue pup Sasha) across the water to Malta.

#bestdecisionever!

But how could I spend most of my time doing what brings me joy?

Today I focus on what brings me joy

I reflected on what joy was for me in my business and began to focus on attracting more of this.

I discovered that I was at my happiest when writing email copy.

I can date this back to the first time I was recognised for my letter writing as an 11-year-old. (Mourning the lack of opportunities for girl football players. I won a local competition – yes, this was pre-email!)

My college friends loved the way I could tell a story within my letters as if I was talking to them. The enjoyment I get from this, I’ve transformed into highly-compelling story-based email copywriting that my clients rave about.

Just a few things you should know about me…

I HAVE FOUND MY FREEDOM

I have been there in a draining teaching job and now have found my freedom as an email copywriter and email marketing strategist.

I LIVE AND BREATHE TRAVEL

I live with my husband and cheeky rescue pup on the gorgeous Mediterranean island of Malta.

I AM SO CLUMSY BUT WELL-BALANCED WHEN I SKI. WORK THAT OUT!

Something I am awful at is BALANCING MORE THAN THREE THINGS – I am the biggest clutz ever! Put me on a pair of skis or a surfboard, and my clumsiness disappears.

I AM OBSESSED WITH GREAT FOOD

On Saturdays, you will find me in a Maltese restaurant enjoying amazing food and a glass of red wine.

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