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Helen Nuttall

Helen Nuttall

Freelance Copywriter UK

  • work with me
  • About
  • Podcast
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    • Copywriter Resources
  • Portfolio
    • Evergreen Funnel
    • Email Marketing
    • Website Copy
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about

I often felt on the outside

Northern beginnings

There wasn’t a lot of spare cash as I grew up in our noisy, loving home in Lancashire.

Finding my fit

I stuck out at school, mainly due to being naturally good at sports and arty. The bullying didn’t stop until I reinvented my mindset (thanks, Dad) and stopped being so frightened of the bullying starting up again.

I learned to focus on other people. To take a deep interest in their lives and their stories. From that point, I made real friends – yes that’s me posing at the bottom (eek!)

A squiggly path – working way too much

I knew I had something to offer the world, but I wasn’t sure what.

With no idea what would bring me joy, I moved away to London to train as a primary school teacher.

It wasn’t the right fit, although I loved the kids.

I felt stuck and frustrated at the inefficiency – plus, I couldn’t understand the endless tasks we seemed to be doing twice over.

So I left and worked as a CADCAM engineer in a freezing cold workshop, as a transport administrator, and in many other roles.

Steps to where I needed to be

Cutbacks in the industry in 2012 meant I faced the difficult decision of returning to teaching. This time I found true community and friends for life.

The job was still as punishing, regardless of how much our headteacher tried to streamline admin for us. So in the summer of 2018, my saving money blog was formed. Fast forward to 2021, over 20 of my blog posts were at the top of page 1, and I had made over $30k!

I had found writing so enjoyable I researched how to finally leave teaching. This is when my career as a copywriter began.

Up next – my exit from teaching

A gradual transition allowed me to balance our finances (I was the main wage earner) and become freer and freer.

Copywriting really lit me up. The ride was a steep learning curve. After all, I needed to learn business skills and attract new copywriting clients.

Within a year, I had worked with a major dog trainer, business coaches, and two famous dog accessories brands, helping them make more money, and it fired me up.

But how could I achieve location freedom?

Location independent CEO

It became clear I needed to take the leap out of primary education. I felt utter relief as I handed in my notice, to my lovely new headteacher Doug.

Three short months later, we moved (along with a bouncy Rommie rescue pup Sasha) across the water to Malta.

#bestdecisionever!

But how could I spend most of my time doing what brings me joy?

Today I focus on what brings me joy

I reflected on what joy was for me in my business and began to focus on attracting more of this.

I discovered that I was at my happiest when writing email copy.

I can date this back to the first time I was recognised for my letter writing as an 11-year-old. (Mourning the lack of opportunities for girl football players. I won a local competition – yes, this was pre-email!)

My college friends loved the way I could tell a story within my letters as if I was talking to them. The enjoyment I get from this, I’ve transformed into highly-compelling story-based email copywriting that my clients rave about.

I’m all about

 Respect and empathy

My life has changed, but I have not. I believe in a world where everyone is understood and can succeed beyond their wildest expectations.

This is what I want for you and your business.

Excellence and passion

Life is too short not to create a business you are passionate about.

I am passionate about creating words that convert and resonate deeply with your people.

Fun and freedom

I love to empower businesses to create their own version of freedom using my unique EmailScale system.

Life and business should be fun IMHO, so be prepared for giggles along the way, as we help you find your voice via email.

A sneak peek into my life

Just a few things you should know about me…

I HAVE FOUND MY FREEDOM

I have been there in a draining teaching job and now have found my freedom as an email copywriter and email marketing strategist.

I LIVE AND BREATHE TRAVEL

I live with my husband and cheeky rescue pup on the gorgeous Mediterranean island of Malta.

I AM SO CLUMSY BUT WELL-BALANCED WHEN I SKI. WORK THAT OUT!

Something I am awful at is BALANCING MORE THAN THREE THINGS – I am the biggest clutz ever! Put me on a pair of skis or a surfboard, and my clumsiness disappears.

I AM OBSESSED WITH GREAT FOOD

On Saturdays, you will find me in a Maltese restaurant enjoying amazing food and a glass of red wine.

Client Love

Here’s why I recommend working with Helen:

Helen is open-minded and ready to truly, truly listen and understand. She always takes feedback positively. We are building a great partnership because she is always on board.

Additionally, Helen is laser-focused on our priorities and demonstrates flexibility if they change or if the tasks change to reflect this.

She shows up ready to discuss and really contribute to our team meetings as a strategic partner, not just a silent subcontractor; she’s even willing to show up and share when we are just generating ideas. We feel she is very much a part of our team, which is due to her fantastic attitude toward us.

Dr. Nadya Zhexembayeva
Reinvention Academy
I enrolled in Helen’s Email Newsletters Made Easy course after I had already enrolled in two newsletter writing courses, one of which I never completed because it was too long.
Helen’s course was different. It was the only one that I completed AND implemented! One key reason is that her course is short but sweet and very well-organized/explained. She was able to condense complex ideas into easy-to-understand concepts, given her teaching background.
Chigoziri Nwachuku

Helen Nuttall found ME through a well-written email marketing campaign of her own. It was one of the rare times that a marketing email caught my attention, so I immediately knew she was the person to write my email sequences, and she did not disappoint!

I was impressed by Helen’s time and thought in studying my blogs, current offerings, and other content to understand my goals and audience. By the time we  met on Zoom to discuss the project, Helen was very well informed. I found her to be very attentive, creative, witty, and kind, so I enjoyed our meeting and left feeling confident about the process.

The email sequence was spot on; Helen captured my voice and message to the tee. We met briefly to discuss a few minor edits, and I received the revisions in no time.

I will undoubtedly work with Helen on other projects and highly recommend her for your copywriting needs.

Marla Tabaka Entrepreneur Coach
Marla Tabaka
marlatabaka.com/

Helen was great to work with! She was quick to understand the project and delivered an excellent result in no time!

Thanks Helen, I hope to work together again!”

Michael Thicke
Beebop Kids

Helen is a delight to work with.

The questions she asks pull out the information that she needs from me, even when I am not totally clear on what I need. Her writing summed up what I was trying to get across really well!. Her turnaround time was fast!

Thank you, Helen. Working with you was like chatting with a friend!

Magda Therrien
Blogger, Solopreneur, Canada.

Kirsty needed a product description for a service she was promoting as part of her sales page.

‘I feel that we connected. Helen did an amazing job and I cannot recommend her enough!’  

Hear the full video testimonial ➡️➡️➡️

Kirsty Holden
HLDN Media

Thanks again for writing the copy for my landing page that’s coming soon! I can not believe how much easier you have made my life! It is ridiculous – I never thought copywriting would be so hard!

 Having you help me with that has easy taken off ten pounds of stress off my shoulders. Thanks again!

Watch the video testimonial.

Erin S
Solopreneur, Canada

Helen is incredible. You would be lucky to have her help you!

savvyinhk logo
Ingrid N
savvyinHK.com

Helen worked with us to create a welcome email series.

We loved her fun style of writing which was so on brand for our luxury pet accessories. Helen was very communicative and took on board feedback, working at the copy until everything was perfect.

We highly recommend her for her creative copy writing skills and positive work ethic.

 

 

Amy and Bee Hiro and Wolf testimonial
Amy Fleuriot-Reade, Bee Friedmann
Hiro and Wolf, London UK

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Sign up below to join my community & hear about my latest services, programs & offers.

You'll also get a regular email from me, including offers I will share that I think you will find useful. You may unsubscribe at any time.

Follow Along

@helennuttallcopy

helennuttallcopy

Conversion Copywriter
Rule of one is so important when you are writing y Rule of one is so important when you are writing your copy for your business. 

Listen to find out more 

#copywriterforhire #ruleofone #copywritingtips
It is almost the weekend. Let’s have a little fu It is almost the weekend. Let’s have a little fun.

‌**You’ve got 1 million dollars to spend...what is the first thing you buy?**

#designyourlife
#heartandhustle
#copywritingtips
#workonline
#buildanempire
#bosschic
#businessleaders
#staypositive
#emailcopy
#emailcopywriting
FACT : Email newsletters can help build your audie FACT : Email newsletters can help build your audience’s awareness of your brand. 

Find out how in this reel 👆
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#brandawareness #emailmarketingtips #helennuttallcopy #copywriter #emailmarketing #subscriber #copywriterforhire #copywritertips #buildyourlist #nurture #nurtureyourlist
I want to invite you to join me every Thursday for I want to invite you to join me every Thursday for a FREE training in my free Facebook group 🙌🏻

This week's topic is...
**What is an email newsletter?**

Want to jump in my group and listen?

Drop me a comment TRAINING and I will send you the link.

#designyourlife
#heartandhustle
#copywritingtips
#workonline
#buildanempire
#bosschic
#businessleaders
#staypositive
#emailcopy
#emailcopywriting
Email newsletters are NOT dead They are a powerf Email newsletters are NOT dead 

They are a powerful way to nurture your tribe over time, so they are primed to buy from you. 

Reasons to get started today: 

🧑‍🤝‍🧑You can increase your brand awareness over time. 

FACT - People buy from people. So share who you are, your values, and your journey so far. The chances are you will attract people who are on a similar journey to you. 

🌻🌻 Your newsletter is an awesome way to nurture your list.

Everyone will need different support, and just like flowers, they will grow at different paces. 

This is the place to be personal, to offer different types of support to help your people on their way to success. 

What an amazing way to show up and be that incredible support they will remember when they are ready for paid support. 

🧑‍🤝‍🧑 Credibility boost - who knew?

FACT - send out an email newsletter, and you have regular opportunities to showcase your expertise. 

Think: 
✨ case studies
✨blog posts answering questions that come up time and time again

✨ podcast episodes - you could feature aligned businesses. 

Want to get started? 

Want my new email newsletter guide? 

🔗 is in the bio 

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**Email newsletters are a great way to connect wit **Email newsletters are a great way to connect with your audience because you can personalize what they receive, encourage them to visit more of your content, and increase their awareness of your expertise.**

To read more on email newsletter, check out my latest blog.

‌As always, I would love to hear your thoughts.🤩

Link in bio 

#designyourlife
#heartandhustle
#copywritingtips
#workonline
#buildanempire
#bosschic
#businessleaders
#staypositive
#emailcopy
#emailcopywriting
Ready to outsource your email newsletter? As a c Ready to outsource your email newsletter? 

As a certified conversion copywriter (copyhackers) email newsletters are one of my most popular services. 

Want to find out what I could do for your business? 

Link to apply in the bio 🔗

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#emailnewsletter #emailmanagement #emailcopywriter
3 ways you can work with me in 2023. Ready to ou 3 ways you can work with me in 2023. 

Ready to outsource and free up your time? 

1. Link in the bio

2. Fill in my short form 

3. We’ll have a strategy chat over coffee (with zero pressure obvs)

4. If we feel we’d be a great fit to work together, I’ll shoot you across a bespoke package price for you.

5. Works well? Agree the package and sign the contract. 

6. We’ll get started on your email strategy for 2023!! 

Sound great? 

Apply to work with me via the link in my bio 🔗

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#copywriterforhire #workwithme #emailmarketing #emailcopywriter #emailstrategist #emailstrategy #copywriting #salesemailstrategy
**It will be no surprise to you when I tell you th **It will be no surprise to you when I tell you that email marketing is a highly effective way to ensure your business is as visible as possible. After all, many of you may have had the experience of social media changing its algorithm just as you are gaining traction and visibility.** 

If you build an email list, you will always have it. It is yours and not affected by changing algorithms. 

One way of nurturing your list is to send out a regular email newsletter. 

To hear more about email newsletters subscribe and listen to my latest podcast.

Link in the bio 

#designyourlife
#heartandhustle
#copywritingtips
#workonline
#buildanempire
#bosschic
#businessleaders
#staypositive
#emailcopy
#emailcopywriting
It will be no surprise to you when I tell you that It will be no surprise to you when I tell you that email marketing is a highly effective way to ensure your business is as visible as possible. 

After all, many of you may have had the experience of social media changing its algorithm just as you are gaining traction and visibility. 

Or, like me, have your account frozen out, meaning you can’t access your audience. (Btw I sorted that eventually!) 

It’s no joke – especially when your business is your income. 

The beauty of your email list is that you own it. It is yours, and no social media platforms will cancel it at a moment’s notice. 

Link in bio x
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#emailnewsletter #emailmarketingstrategy #emailmarketingtips #emailstrategist 
#emailcopywriter
Send out an email newsletter to your tribe with co Send out an email newsletter to your tribe with confidence and ease.

Email Newsletters - the 4 Key Decisions

- Kickstart your journey into creating an email newsletter that builds trust and helps bring in more revenue to your business.
- How to get the timing and frequency perfect for your audience.
- What to write.
- Which email service provider to choose and why.

Want my free guide?
 Drop me a comment NEWSLETTER and I will send you the link.

‌#designyourlife
#heartandhustle
#copywritingtips
#workonline
#buildanempire
#bosschic
#businessleaders
#staypositive
#emailcopy
#emailcopywriting
Are you in need of inspiration today? This is my Are you in need of inspiration today? 

This is my story - my exit from teaching 🤩

I hope it inspires you to keep building your business, so you can finally ditch that draining role. 

You’ve got this! 

I’m here for you x 

What’s your story? 👇

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#buildyourempire #exitteaching #escapethe9to5 #escape #newbiz #freelancer
Are quizzes as lead magnets any good? Find out m Are quizzes as lead magnets any good? 

Find out more in the reel 👆

#quizleadmagnet #leadmagnetquiz
My calendar for done for you copy is open! Feb t My calendar for done for you copy is open! 

Feb through April

Apply to work with me through my bio 👆

#dfycopy #emailcopywriter #emailmarketing
I want to invite you to join me every Thursday for I want to invite you to join me every Thursday for a FREE training in my free Facebook group 🙌🏻

This week's topic is...
**WHICH LEAD MAGNET IS BEST TO USE?**

‌Drop a + in the comments and I'll send the link to you. 👇🏼

#dreamersanddoers
#goaldiggers
#pursueyourpassion
#hustleandheart
#copywritingtips
#buildanempire
#mindsetmakeover
#mindsetmattersmost
#selfemployement
#emailcopy
How to get more subscribers by using a lead magnet How to get more subscribers by using a lead magnets
Need to create a highly-converting opt-in page for Need to create a highly-converting opt-in page for your lead magnet (freebie)? 

Save yourself bags of time!

My conversion copy template can be used every time you need to create an opt-in page. 

✔️ Template includes guidance for what to include in each section of the page. 

✔️ Examples of live highly-converting opt-in pages. 

✔️ Guidance on user experience and how to make the copy stand out. 
All for a no-brainer price of £50. 

Link to my template shop in my bio. 
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#optinpage #freebieoptin #leadmagnet
[Ana Lea ](https://leydesignstudio.com/blog/5-elem [Ana Lea ](https://leydesignstudio.com/blog/5-elements-of-an-irresistible-lead-magnet "‌")believes that lead magnets should lead into your paid offers. They need to prep your audience, so think about where they might be now in terms of knowledge and skills. What could you offer them that is the step before your paid offer? What might they need to learn, be aware of, or need help with?

Want to listen to my latest podcast to hear more more? Drop a + in the comments and I'll send it to you.

#dreamersanddoers
#goaldiggers
#pursueyourpassion
#hustleandheart
#copywritingtips
#buildanempire
#mindsetmakeover
#mindsetmattersmost
#selfemployement
#emailcopy
You know you need to build your list, so in time y You know you need to build your list, so in time you will have a warm audience to sell your paid offers to.

One easy way is to use a lead magnet that solves a key problem they have not been able to solve on their own.

Want some support to get this done and nailed fast?

Want my free guide?
Drop a + in the comments and I'll send it to you. 👇🏼

‌#dreamersanddoers
#goaldiggers
#pursueyourpassion
#hustleandheart
How can I promote my lead magnet? Listen to my f How can I promote my lead magnet? 

Listen to my first tip on how you can share your lead magnets. 

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#leadgeneration #leads
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