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Helen Nuttall

Freelance Copywriter UK

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5 Best Copywriter Websites to Inspire You in 2022

January 4, 2022 · In: Copywriting, Website

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When you are building your copywriter website for the first time, it makes sense to look for ideas to capture exactly how you want your website to look. 

Looking at other copywriter websites helps you form your ideas about: 

  • How you want your website to look
  • What fonts and colors you like 
  • What style of images you might want to use
  • What style of messaging you are going to use
  • What customer journey you need to action to attract your ideal clients
Image of woman at home desk checking out best copywriter websites on laptop
Image of senior woman looking at best copywriter websites

In this post, I’ll highlight 5 copywriter websites that I love and why they work so well.

This site contains affiliate links to products. I may receive a commission for purchases made through these links. This doesn’t affect the price you pay. Know that I only promote products that I know, use, like, and trust.

Conversion Copy Co 

Conversion Copy Co is so slick. She follows a Storybrand approach to the layout of her homepage. See Donald Miller’s book Marketing Made Simple for how to do this.  

She gets in your face with her USP, before you have a chance to scroll and her testimonials sell her on their own. 

What I like

  • Minimal but clear customer journey. Button at the top right to capture people who are already ready to hire her. 
  • I love the use of her USP above the fold – to communicate what she can do for her clients, who EXACTLY she serves, and the results she can give them. 
  • If they are in any doubt about whether to trust her, she includes a compelling introduction video. 
  • I love her β€˜decision-makers’ guide, where she introduces potential clients to her services and what they can choose based on budget and deliverables.

What I don’t like

The site speed is very slow. On mobile it achieves 24/100 and on desktop 46/100. She has built the site on WordPress and with a Genesis child theme (called Conversion Copy Pro). Genesis child themes are usually fast. However, she uses sliders for her testimonials and past client logos. If she made these static, she would improve the overall client experience of her site.

Take a look at Conversion Copy Co

Worditude

Worditude is fantastic in my opinion. The graphics are stunning and it’s clear that Laura has really thought through her branding ideas before going live.

What I like 

  • The overall branding – colors and imagery is cute 
  • The website is clear on who it is targeting – business owners wanting to write their own copy. 
  • Her customer journey is very clear – she even gives them choices on where to go next from her β€˜about’ page.
  • Her brand tone and voice is very entertaining, honest and direct. I really feel like I’m in a conversation with her when I read her site!
  • She has a well established blog that is doing its job of attracting traffic 24/7.

What I don’t like

  • Although the site is cute and looks visually stunning, her site speed is so slow. On mobile it achieves 15/100 and on desktop 50/100. She has built the site on WordPress but her theme Divi seems to be the issue here. I feel she could be leaving money on the table because some potential clients might not engage if they are waiting too long for the site to load.

Check out Worditude for ideas

Nickicopy.com

I love Nickicopy.com! Aside from being my copywriting mentor, through the fantastic course I have taken, she nails her copywriter website..as you would expect. The photography is crisp, professional and relaxed, and capture Nicki’s personality beautifully.

 What I like 

  • The overall branding – the colors, photography, fonts are minimal but mean business. 
  • The website is clear on who it is targeting – business owners who want and can afford a high-end copywriter.
  • Her customer journey and messaging is very clear. Enough said! 
  • Her brand tone and voice is very confident, to-the-point, and again professional, demonstrating that she is friendly and approachable, but with tonnes of experience. 
  • She achieves a site speed on desktop of 95/100.

 What I don’t like

She has built the site on WordPress with Divi child theme. On mobile it achieves 63/100. The site just needs a couple of plugins to help speed up the mobile speed slightly. Like Worditude, I feel she could be leaving money on the table because some potential clients might not engage if they are waiting too long for the site to load.

Check out Nickicopy for ideas

Maha Copy Co

Maha Copy Co demonstrates how to guide the potential client through a clear journey toward being ready to book you. Everything about her site screams β€˜You need to hire me now!’ I love the effort she has gone to, to describe EXACTLY what she offers. Her sales page for web copy is worth a look for inspiration on how you could display your services.

What I like 

  • The overall branding – the colors, photography, fonts are feminine, neutral and you can see how much thought has gone into planning her brand. (She is also a designer!)
  • The website is absolutely clear on who it is targeting – coaches and creatives who want and can afford a high-end copywriter.
  • Her services, offerings, and messaging is super-clear. She explains the benefits of hiring her constantly. 
  • Her brand tone and voice is very calm, informal, and friendly.
  • She achieves an awesome site speed on desktop of 96/100.

What I don’t like

  • She has built the site with WordPress and the ShowIt Page builder. On mobile it achieves 63/100. The extra code involved to make her site look gorgeous could also lead to clients leaving too early if they are viewing on mobile and the site doesn’t load as quickly as someone else’s.

Check out Maha Copy Co for copywriter website inspiration

The Copy Canary

The Copy Canary is so full of Adele’s personality. Like Conversion Copy Co she smacks you between the eyes with her USP, and the 3 things she can offer you, and then she gives you a button, so you know the next step is to contact her.

What I like 

  • Themed around canaries – she believes the canary represents her bubbly personality. Button on top right and above the fold to attract clients already ready to hire her. 
  • Her about page is a great example of her story interwoven with how she can help people – I love the confidence that exudes from her writing!
  • The brand is consistent across all pages – so simple but effective. You would recognize it anywhere!

 What I don’t like

  • The site speed is slow. On mobile it achieves 35/100 and on desktop 73/100. She has built the site on Squarespace and employed a designer to edit a template (called Degraw).

Explore the Copy Canary

FAQs – Copywriter Websites

Do copywriters need a website?

In my opinion yes. To me it means that I can stand out, be the person a client hires and my copywriter works 24/7 for me, attracting clients that I want to work with. Read my related post on why I think you should create a copywriter website.

How can I make a copywriting website?

The good news is that you can do this on your own. I recommend you use WordPress to set it all up.

Need help to figure out how to set up your copywriter website and portfolio?

Reserve your seat for my upcoming training, where you can get the inside scoop on:

  • How to set up your website quickly without getting stuck 
  • What platform is great to do this 
  • Why you DON’T need to hire an expensive graphic designer or web developer 

How to avoid the 3 classic mistakes copywriters make when setting up their website.

find out more & RESERVE YOUR SEAT

 In conclusion

There are many ways you can begin to set up your copywriter website. I believe real-life examples are so useful as a starting point.

Hit reply in the comments, if you have seen any awesome copywriter websites.

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By: Helen Nuttall Β· In: Copywriting, Website

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Welcome! I'm so glad you're here. I'm here to help you write highly converting website and email copy using my expert strategies that get my clients results.

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@helennuttallcopy

helennuttallcopy

Conversion Copywriter
Are you joining us? Create 4 conversion copywriti Are you joining us?

Create 4 conversion copywriting samples in the next 30 days…
…to wow your prospective clients into hiring you,
​
Work with a supportive group of copywriters around you, on the same journey to consistent success.
​
​For just Β£97 for this EXPERIENCE you will get:
​
βœ”οΈ A weekly creative brief led by my suggestions and what the group wants to focus on ( to help you create a winning copy sample for the organization of your choice (worth Β£253)
​
βœ”οΈTutorial video each week on how I would approach each sample and how to present it (worth Β£347).
​
βœ”οΈVoxer access to me - hours TBC 2 full days a week (worth Β£397)
​
​Total Value Β£997
YOU PAY JUST Β£97 - CRAZY PRICE!!
​
You will be invited to an exclusive Facebook group AND I will be hosting a LIVE Copywriting Coaching group session on 28th July.
​
​AND as if that wasn't mind-blowing enough, I've decided to give away these extra special bonuses too...
✨A selected credits/ copywriter resume template (to help you summarize your relevant experience in an indelible way) + Canva training - worth £49
✨A copy review 1:1 with me - of the sample of your choice (normally £300 on its own)
​
✨I didn’t announce this until now, but you will also receive a pack of 10 other creative briefs that you can use to flesh out your copy sample portfolio EVEN further. - worth Β£97
​Are you ready? Enroll now! πŸ‘‡πŸ½πŸ‘‡πŸ½ 

https://helennuttall.thrivecart.com/copy-sample-queen/
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#copy #copywritersofinstagram #copywriterlife #newcopywriter #copywritinghacks #copywritingtips
I get it - decisions are supposed to be thought th I get it - decisions are supposed to be thought through - especially when you are starting out in your new business and you want to keep your costs low.

Just to answer the top question - my fave is vanilla but I have to have a flake in it. Oh and chocolate sauce! 🍦

🍦 What's your fave? 

🍦Do you agonize over which ice cream flavor?

On the fence (and wearing off the paint) about the Copy Sample Queen experience?

Watch this video but know that I want you to make the right decision for you...

... and NOT out of FOMO...

... or because the cart will close tomorrow.

https://www.loom.com/share/7f2c0d7287204e25a194a41d1e83ccc3

It has to be a fit for you xxx

All my best,
Helen

PS. A perfect fit? 

Enroll here or in my bio πŸ‘‡πŸ»

https://helennuttall.thrivecart.com/copy-sample-queen/

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#copywritersofinstagram #copywriters #newbiecopywriter #femalentrepreneur #copywriterlife #freelancecopywriter #freelancewriter #freelancelife
Sometimes we can get so lost in busyness (pardon t Sometimes we can get so lost in busyness (pardon the choice of word, but it works) that we have good intentions, but then miss the mark. 

You set out at the beginning of the month to do your example copy pieces…
…and then BAM - life hits you…

πŸ’–What I have found that works, is a community, supporting me to be intentional. 

πŸ’–Supporting me to be accountable to myself. 

(In fact, there’s one now, encouraging me to sit and write this post and share this with you. I said that I would, now I’m taking action) 

This could work for you too. 

πŸ’–A small group of beginner copywriters cheering each other to the finish line, with the aim of creating 4 spec pieces, that they are proud of, and want to flaunt. 

πŸ‘‘You get to set the agenda πŸ‘‘

- so at the beginning I suggest some spec pieces that were helpful for me to get copywriting roles. 

Then it’s down to you to give me input on which you want to focus on

Each week 

I set a creative brief 
I will give you an idea for a company you could do the task for, but you are free to write the piece for whoever fires you up. 
I will release a tutorial video to guide you through. 

πŸ‘‘So when the amazing job posting comes up, you are good to go, with a solid set of spec ads. πŸ‘‘

Saving you time 
Saving you energy 
Enabling you to be THE COPYWRITER they want to talk to. 

You can:
 βœ”οΈpost and get feedback in the group 
βœ”οΈchat on Voxer/Telegram to me - hours TBC 
βœ”οΈchoose when to use your 1:1 copy review hour

This is starting early July, so get your spot secured now - they’re going fast!

Just Β£97 

Sound great? Get in before Thursday 30th June 8pm BST

I’d love to have you join us 

Enroll now 

Link through bio or πŸ‘‡

https://helennuttall.thrivecart.com/copy-sample-queen/
Hey new copywriter, My whole teaching career has Hey new copywriter, 
My whole teaching career has been about this - making small amounts of time really work to get things done. 

When I decided I wanted out because I still had a mountain of stuff to do and no more hours in the day, it felt like a whole new mountain was growing. 

Learning how to write copy, building relationships, pitching, developing my new cv and samples. 

The list was exhausting and I didn’t know how to fit it all in. 

Until I decided to treat my exit like I was planning a strategy. 
One question I asked myself was: 

How can I shift the focus to spend more time on my future business?

My golden rule was born 

Go home at 15:30 unless you have a meeting

This worked like gangbusters, and by sticking to this rule, slowly my brain began to adapt to new thinking and my new role as a copywriter. I started to view myself as a copywriter not as a teacher. 

Massive shift. 

As my head began to clear, I could see that I was more and more able to use small portions of time to make an impact on my business. 

This is one of the most valuable things I have learned on my journey so far. 

But the THINGS have to make a difference to your bottom line, or propel you to making more money. 

One of those things I did was to create focused copy samples. 

βœ”οΈSo I could send them out with job applications. 
βœ”οΈSo I could send to potential clients and not bombard them with every piece of copy I had written ever (it’s tempting isn’t it! 🀣)

βœ”οΈ So I was ready to go at short notice and not have to stay up way too late

Now I want to help you too and make it easier. 
Over the next 30 days, I’m running the Copy Sample Queen experience because I want to help 10 early career copywriters (men welcome too!) 

This is a fit for you if you: 

✨love the accountability and feedback that a group would give you 

✨have 2 hours max a week for the next 30 days, to develop your winning copy samples. 

All for a crazy price of Β£97 

πŸ’–Bonus 1 - 1:1 sample copy review with me x 1
πŸ’– Bonus 2 - selected credits resume template free 

Spaces close on Thursday 30th June 8pm BST
Get in before they go - link in bio or πŸ‘‡πŸ½

https://helennuttall.thrivecart.com/copy-sample-queen/
Is this you? Are you new to copywriting? ✨Want Is this you? Are you new to copywriting? 

✨Want to develop focused copy samples to send with job applications? 

Last year, as I looked out over the sea at Puerto del Carmen, Lanzarote, I just about dared to believe that I could make the transition from teacher to copywriter. 

πŸŽ‰My dream came true through consistent targeted action. But it wasn't easyπŸŽ‰

Now I want to help you too and make it easier πŸ‘‡

 I am looking for 10 ladies: 

✨who want to create copy samples in the next 30 days.

✨who love the accountability and feedback that a group would give them. 

✨who have 2 hours max for the next 30 days, to develop their winning copy samples. 

πŸ’–Bonus 1 - 1:1 review of a sample piece of copy with me x 1
πŸ’– Bonus 2 - selected credits resume template free 

Drop an emoji and I'll send you more details x 
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#newcopywriter #copysamples #copywritinghacks #copywritingtips #freelancecopywriter #freelance #copywriterlife #copywriters #copywritersofinstagram
I'm looking for 10 ladies ❀️ To help with the I'm looking for 10 ladies ❀️

To help with the process of creating minimum viable samples that you can show to prospective employers or clients 

Is this you? 

βœ…A teacher who is making the transition to copywriter? 

Or...

βœ…Beginner copywriter who wants to be organised when responding to job opportunities 

Or... 

βœ…A beginner copywriter who has some free time to commit to making progress in their business 

Reply with an emoji and I'll send the details πŸ¦„

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#copywriter #mimimumviablesamples #copywritingtips
Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚ Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚

But seriously - I love to visit new places - here I am in utter awe of Atlantis, at Cape Canaveral Florida πŸš€

I had this on my wall when I was a little girl and I cried when I actually saw it. 

So I guess you could say one of my hobbies is travel. It's an expensive one but I love it ⛱️

I would go to Canaveral again and again and again! 

What is your fave hobby? Drop a comment below x
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#hobby #freetime #travel #capecanaveral #atlantis #visiblelisajohnson
My fave quote so far this year - it is up on my wa My fave quote so far this year - it is up on my wall πŸ’–

Whether you are: 

πŸ’– Sitting recording your online course 
πŸ’– Wrestling with an email provider
πŸ’– Trying to write your new product sales page

This is a reminder that you GOT this. x 

I'm cheering you on ✨✨

Go ahead and sparkle my friend 
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#coursecreator #entrepreneur #femaleentrepreneur #bizowner #copywriterforhire #marieforleo #visiblelisajohnson #dailyinspiration #copywriter
What makes me and my business different? πŸ‘‡πŸ‘‡ What makes me and my business different? πŸ‘‡πŸ‘‡

Watch to find out πŸ™‚ 

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#VisibleLisaJohnson #conversioncopywriter #copywritingtips #leadgenerationfunnel #leadmagnet #freebies #funnelmarketing #writemyfunnel #kajabi #techfairy #copywriterforhire #websitecopywriter
Shout out to Kate and her amazing content! She ju Shout out to Kate and her amazing content! 
She just loves helping ladies in the e-commerce space to sell more products and reach 6 figures and beyond. 
But the best thing - her content is always super useful. 

I've been following her for a while - oh and she's not afraid to turn up in a hoody if she feels like it x 

I love the way she bosses Instagram! 

Such an inspiration πŸ’–πŸ’–
Check her out here 
@meant.to.biz 
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#inspiration #ecommerce #VisibleLisaJohnson
ICYMI, Deepak is exactly the kind of business entr ICYMI, Deepak is exactly the kind of business entrepreneur I LOVE to work with. πŸ˜Šβ€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Deeply passionate, selfless, focused, Deepak goes above and BEYOND for his students. ​​​​​​​​
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As a yoga teacher & founder of @sampoorna_yoga Goa, India, he is making a massive positive impact on lives every day. βœ¨β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Working on his copy was both a pleasure and an honor ❀️ ​​​​​​​​
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I can’t wait to watch his program bring further tranquility and calm to the world!​​​​​​​​
​​​​​​​​
Here is what he had to say 
β€œWe connected very well with Helen. She understands me, the product and the whole process of creating the funnel was so smooth.

She was very friendly, very understanding and professional.

Overall my experience has been amazing and if you’re looking for an email copywriter, Helen is the one! β€œ

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#copywriting #copywriter #evergreenfunnel #funnelarchitect #emailcopywriter #websitecopy #salespagecopy #copywriterlife #freelancewriter #copywritingservice #webcopy #copywriterforhire #freelancingfemales #freelancelifestyle #freelancingtips #marketingtip #businessstrategist #marketingexpert #digitalmarketing #onlinebusiness #yogi #yogateacher #copywriting101
5 things you probably didn't know about me πŸ‘‡ B 5 things you probably didn't know about me πŸ‘‡ 
Btw I love this idea @lisajohnsonstrategist β€οΈπŸ‘‡πŸ‘‡

1. I teach primary level year 4 Wednesdays Thursdays and Fridays ( up until July this year) 

🌟🌟Last Wednesday was the day I'd been so focused on achieving for a while - I handed in my notice to pursue full time copywriting 🌟🌟

2. My pup is called Sasha and she's from Romania. 

The tail-less one is my life and she is such a beautiful soul. Every day brings fresh surprises as she learns more about the human world. πŸ•πŸ•

3. We are gearing up to be digital nomads. Mmm Malta? Watch this space 

4. I am sooo clumsy. 

🀣This means no coffee table in the lounge and many apologies over the years for randomly hurting people by accident 🀣 

5. I love to paint when I get time. 

πŸ¦„This one I painted before I got married. It is so relaxing but I see it really weirdly like I'm doing a jigsaw of interconnecting shapes. πŸ¦„ 

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#VisibleLisaJohnson #aboutme
This is my view every freelance day I work. This i This is my view every freelance day I work. This is Darwen in the UK. @delicarlo isn't just a coffee shop, it's a support network.

We love talking to Jackie and Mel amongst others that sip coffee πŸ¦„ 

Over the pandemic it became a vital social thing outside. All praise to Jackie for opening as much as she felt safe to. We made friends for life - all over a cup of coffee.

This is our fave spot to sit - it's brilliant for people watching, relaxing in between working on copywriting projects ( or content writing for a bike site for D) and just chatting about what's going on. 

What is the one thing you do a lot and is an important part of your day? 

Reply in the comments πŸ¦„πŸŒŸπŸ‘‡
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#supportnetwork #supportlocalbusiness #VisibleLisaJohnson @LisaJohnsonStrategist
Ever wondered why I started my business? Here I Ever wondered why I started my business? 

Here I lay it all out. 🌟 

It really is a pivotal time for me right now X

Last week I handed my notice in at my primary school teacher job 🌟 

It felt like. ...release πŸ¦„ 

Thanks to everyone - my lovely copywriting and website clients, colleagues, friends and family. 

Really couldn't have done it without you β€οΈβ€οΈπŸ’“

Onwards and upwards to do more of what I truly love ❀️ 

.

@LisaJohnsonStrategist

#VisibleLisaJohnson #copywriter #hope #teachers
Hi I'm Helen.​​​​​​​​ ​​​​ Hi I'm Helen.​​​​​​​​
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Over the last 3 years, I have been on an incredible transformation.​​​​​​​​
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From simply being a primary school teacher, I set to learning digital skills to help me work from wherever I needed to.​​​​​​​​
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Fast forward to now and I'm a highly-skilled conversion copywriter. ​​​​​​​​
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(Add to that seasoned blogger and web developer).​​​​​​​​
​​​​​​​​
Enrollment is now open for my course Copywriter Websites that Profit ​​​​​​​​
​​​​​​​​
If you want a proven roadmap for creating a highly visible, and profitable copywriter website right from the start, I'm your girl. x ​​​​​​​​
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Skip the confusion and overwhelm of trying to piece your site together yourself ​​​​​​​​
I can't wait to get to know you, share everything I've learned, and help you on your journey!​​​​​​​​
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Link to your shiny new copywriter website in the bio ​​​​​​​​
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See you inside!! ​​​​​​​​
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#copywriter #freelancecopywriter #webdevelopment #copywriterwebsite  #copywriter ​​​​​​​​
 #femaleentrenpreneur #copywriting #fempreneur  #femalebusinessowner #herbusiness #escape9to5 #businessstrategist #entrepreneurship  #successisamindset
I'm so excited to share this client welcome packet I'm so excited to share this client welcome packet template today x 

I didn't realise EXACTLY how much fun I would have creating this x 

It will streamline your onboarding process so that you avoid that awful endless email trail. 

I'm sharing it on my site via the link below πŸ’–πŸ’–

First 10 people with code CLIENT50 get 50% off 

https://helennuttall.com/client-welcome-packet/
Need an easy way to get clarity on your branding? Need an easy way to get clarity on your branding?
I've created this training to help x

Free to download

Link in bio or https://helennuttall.com/brand-guide

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#branding #buildyourbrand #copywriterbrand #copywriterwebsite #visualidentity
It's amazing how you influence your clients' exper It's amazing how you influence your clients' experiences.

Be someone they remember and love working with, because it's so easy to work with you.

One way of doing this is to use your copywriter website to help the onboarding experience be as smooth as possible for them.

A better initial client experience = way more chance of them booking a project with you over another copywriter.

Here's to your success in 2022!

Liked what you see here?

Want more in-depth training? I have a FREE live masterclass in a few days, where we'll cover copywriter websites in more detail, including how to leverage them to make you more money in 2022.
You don't want to miss it!

Reserve your seat ⬇️⬇️
Link in bio, or
https://helennuttall.com/webinar-register
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#copywriter #freelancecopywriter #copywriterwebsite #freelancer  #2021marketing #copywriterlife #freelancewriter #copywritingtip #websitecreator #seocopywriter #websitecopy #webcopy #buildabusiness  #freelancingfemales #freelancelifestyle #freelancingtips #marketingtip #businessstrategist #marketingexpert #digitalmarketing #onlinebusiness #onlinebusinesscoach #freelancecoach #copywriting101
Are you intrigued as to how to create your copywri Are you intrigued as to how to create your copywriter website in a way that is scalable?

Are you petrified at the thought of even starting to create your online presence?

Then this new LIVE masterclass is for you.
Join me to learn:

🧁How you can save thousands of dollars by setting up your copywriter website in a way that you don't need to hire anyone to help you fix it later.

🧁Why I adore WordPress and why it is the BEST platform for your growing copywriting business.

🧁 How we can start right and avoid the 3 classic newbie mistakes when creating your copywriter portfolio website.

You don't want to miss this!

I can't wait to see you inside ✨

Reserve your seat before they go xx

Link in bio ⬆️⬆️
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#onlineportfolio #copywritingforcreatives #copywritingportfolio #websitecopywriter #buildyourbrand
A copywriter website is the biggest advert for you A copywriter website is the biggest advert for your copywriting that you'll ever put out there...​​​​​​​​
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SO... I think it's super important to:​​​​​​​​
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- share what I know so you are FULLY informed before you start​​​​​​​​
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- talk about potential mistakes and pitfalls so that we can avoid them!​​​​​​​​
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And this is why I created a BRAND NEW masterclass about How to Create and Launch a Profitable Copywriter Website from Scratch Using WordPress​​​​​​​​
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β€”I've had a great response from so many people already!​​​​​​​​
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The next MASTERCLASS is happening on Tuesday 17 May ​​​​​​​​
@ 10am PDT/ 1pm EDT or 6pm BST πŸ’–πŸ’–β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Make sure to head to the πŸ”— below or in my bio to RSVP before spots fill up!​​​​​​​​
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https://helennuttall.com/free-training​​​​​​​​
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You won't want to miss it! πŸŽ‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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#copywriter #copywriterportfolio #copywriterwebsite #copywritersofinstagram
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