Last updated on April 28th, 2023 at 12:15 pm
Email marketing funnels are a great way to add automation to your business so you reduce the busy work you do every month.
What type of email funnel you need for your business depends on your business goals and what you find the most joy in creating.
In this post, I give my insights into three types of email marketing funnels and how each can bring more revenue into your business.
But I know how time-consuming writing and implementing email marketing funnels can be for a business owner. You’re probably nodding your head right now because you want to get a new funnel done, but setting aside the time is difficult, and I totally understand.
I adore writing funnels for businesses. Check out the funnel collection here.
Why you should have email funnels in your business?
You can add an email funnel to your business for multiple reasons. This is why we assess your overall business goals together when I meet with you for your strategy call. Your business goals will tell us exactly what type of funnel you need.
Business goal #1 – Increase recurring revenue
As a 6-7 figure entrepreneur or online business owner, you may have digital products, or a course or membership, that you want to make more recurring revenue from. You may have live launched this product a few times, and now you want people to be able to purchase it whenever they want to.
Solution – Evergreen Funnel, AKA The Evergreen One
An evergreen funnel is exactly what it says on the tin. It will run 24/7/365 and bring in sales of your product. People will be able to access help to their challenges, and you will make more revenue every month, mostly passively.
What does an evergreen funnel look like?
This depends on your business. It will be bespoke to your people, messaging, and the way you like to work. If you enjoy creating webinars, you can include this in an evergreen funnel. If you don’t like recording videos on camera, you could offer a mini-course with your off-camera.
Basic flow of an evergreen funnel
Example in context evergreen funnel – sell a proven course on budgeting.
You put out content via a blog post, social post or an ad – advertising a free training or masterclass on managing personal finances the easy way. Your ICA ask about all this all the time.
They fill in their email address on your opt-in form and as soon as they hit send, a thank you page pops up inviting them to join your free Facebook group (or you could offer a low ticket product here – like a budget planner sheet or training on collecting info on all your subscriptions).
You send out a nurture sequence before your evergreen training is scheduled for them. You remind them to attend the training and build the anticipation.
They attend the training, which is evergreen too (not live) and within this training, you share details of your online course, and how this is the next natural step on their personal finance journey.
You send out an email sales sequence to the attendee and post cart closing, offer them a downsell, such as a personal finance membership.
Business goal #2 – Nurture new subscribers into paying clients
You may already have amazing lead magnets in your business, but you feel you need to nurture your subscribers more than you do.
Maybe you already have a welcome email in place, and then your subscribers receive your email newsletter. You know you need an engaging email sequence that nurtures your prospects and primes them to buy from you.
You envisage implementing a low-cost offer, but time slips away from you every week.
Solution – Welcome Email Series Funnel, AKA The Welcome One
A welcome funnel is a great way of nurturing new subscribers, reminding them to use your freebie to help them solve their initial problem and then prime them to buy.
This type of funnel will also make a difference to your revenue, as you can easily include a low-cost, no-brainer offer for them to purchase. By doing this, people see first-hand the quality of what you offer and how effectively you solve their problems. You will also be sending out the messages that:
You are trustworthy
You are the expert they can go to for help.
You are a person they like and resonate with.
This will lead to them being way more open to your higher ticket offers when you offer them.
What does a welcome funnel look like?
Again no cookie-cutter approach here. It depends on your business. This is why I love strategy calls so much – we make a plan to suit your situation, goals and needs.
Basic flow of an welcome series funnel
Example – Welcome funnel for a mini course
Your ideal client sees a freebie that you share online that helps them make the first decisions about their email newsletter.
They fill in their email address on your opt-in form and as soon as they hit send, a thank you page pops up with a low ticket related offer, that is no-brainer for them to purchase.
They receive their free ebook via email.
You send out a series of emails that enable them to make the best use of the free ebook and implement what they have decided about their email newsletters.
You send 1-2 emails inviting them to take the next logical step and purchase your mini-course on email newsletters to advance their learning.
After that they join the list to receive your regular email newsletter.
Business goal #3 – Make more revenue from your live launch
You’ve been around in the online space for a while, and you’ve launched.
Maybe you’ve successfully launched a few times, but you are still not where you want to be in terms of launch revenue.
Solution – Launch Funnel, AKA The Launch One
There are so many opportunities to make more revenue from your launch; a bespoke launch funnel is a great way to do this.
The automation will enable you to focus on what lights you up during your launch, leaving you free to do so.
I’ve been there, and I know how difficult it is for entrepreneurs to do everything – you risk becoming exhausted. A launch funnel will make launching fun again.
It will nurture your leads and remind them to buy when the cart opens. Without you lifting a finger.
What does a launch funnel look like?
In your personalised strategy call, we discuss what type of launch you love. (free challenge leading to a masterclass or freebie to webinar training) From there, we map out your funnel so it attracts your ideal client, nurtures and supports them and makes purchasing the natural next step for them)
Basic flow of a launch funnel
Example in context – Launch funnel for your signature programme
Invitation to join your free 4 day challenge all about improving energy levels via socials, emails and maybe ads.
Person lands on your landing page for the challenge and fills in their details to join.
As soon as they hit enter, a thankyou page loads, where they can join your Facebook group for the challenge.
You send out a series of prechallenge emails to prepare and nurture people before the challenge.
Challenge goes live and you send daily reminder emails for the challenge.
You run a masterclass/es at the end of the challenge and you send them an invite to this.
You also send the rest of your list an invite to the masterclass/es
You run the masterclass and include a section inviting your audience to make the next step on their journey by enroling onto your programme.
After the masterclass finishes, cart opens!
Your long-form sales page goes live.
You send out a sales email sequence to your list, inviting them to purchase your signature programme as the next logical step on their journey to improved health.
Email marketing funnels are a fantastic way to make more revenue with ease. It’s important to determine what your business goals are before going all in creating a funnel.
Want to make the first step towards having a profitable email marketing funnel in your business?