2 key truths to remember – why you won’t annoy your real tribe – pinky promise
Watch the video below to find out and get a post-it note ready 💖
Writing emails to your audience doesn’t need to be a minefield
🖥️ I was once where you are now.
😔 Avoiding sending emails to my list.
😔Leaving it to the last minute to write something.
😔 Feeling like I sounded really salesy every time I started typing.
The good news is that there is an easy way to fix this.
You need to create a brand voice and tone guide for your business. 😊👇🏻
Wo helen – back up a little bit – what is brand voice?
Your brand voice is basically your brand’s personality; the way it speaks to the world or your target audience. It can sound like you, but also needs to mirror how your audience communicate too.
🤔 Okay now what is my brand’s tone?
Your brand tone is the mood or emotion you want to convey in your writing. For example, I am a calm person and I want to communicate this feeling of calm in my emails (or any copy I produce for my brand).
🤔But how does that help me in my business?
Ensuring that any communications that come from your business are consistent is the key to successfully communicate what you offer. This can be emails, sales pages, day-to-day communication on social media. The list is infinite.
When you create a brand voice and tone guide for your business:
✔️ You create a go-to document that helps you visualize how to speak to your audience.
✔️ You will know which words describe your brand and which don’t, before you start writing.
✔️You will save stacks of time explaining how you want your brand to sound and feel, when you outsource to a VA, or a copywriter. They will have the guide to write from – so whoever is writing, is writing within your brand guidelines!
For you, this means:
🤗You will feel more confident over time, because you have a starting guide. (when sitting down to write not just emails, but any messaging or copy for your business).
🤗You will be able to prioritize email writing in your business and enjoy the great ROI email can bring you. ($36 for every $1 ROI is immense right!)
You know email marketing is exactly what you need to do to connect in a meaningful way with your crew, but you know the foundations of clear messaging is crucial.
HERE’s hOW YOU CAN LEVERAGE THE SUPPORT OF A PRO COPYWRITER 👇🏼
What’s included
IN THIS TRAINING
BRAND VOICE & TONE GUIDE CREATION:
- Training video created by a pro copywriter, (Moi) on brand voice and tone, using relatable examples to get you started.
- Brand voice and tone workbook.
- An audio version of the training video (if you’re like me and you like to listen on the go)
- Lifetime access to the training.
- Can be used again and again, as your brand goes through change and development.
Price: £17 one-time payment.
What they say…(cue my happy dances 💃)
Helen Nuttall found ME through a well-written email marketing campaign of her own. It was one of the rare times that a marketing email caught my attention, so I immediately knew she was the person to write my email sequences, and she did not disappoint!
I was impressed by Helen’s time and thought in studying my blogs, current offerings, and other content to understand my goals and audience. By the time we met on Zoom to discuss the project, Helen was very well informed. I found her to be very attentive, creative, witty, and kind, so I enjoyed our meeting and left feeling confident about the process.
I will undoubtedly work with Helen on other projects and highly recommend her!
Marla Tabaka
Entrepreneur Coach, Best Selling AuthorHelen was amazing to work with! So approachable and relaxed, nothing was too much trouble or too daft a question.
As a course leader, Helen’s feedback was brilliant. Great suggestions and tips and tricks that really helped me get more than I’d hoped from the course.
Her encouragement, positivity, and clear direction through the course were invaluable (as are the resources!)
It was great to feel someone was in your corner.
roy cummings
CopywriterHelen has designed great practical tools that give you the confidence to accomplish your projects by focusing on step-by-step actions and results.
Her highly well-crafted lessons and the meetings that follow are very informative.
Helen is very friendly but also professional in answering questions.
Overall I would recommend Helen’s courses. She is great fun too!
laura sironi
CopywriterAre you ready to create your stellar brand voice and tone guide?
⭐ get the Stellar Brand Voice & Tone training⭐
£17 ONE TIME PAYMENT
Frequently Asked Questions
Not see yours down here – email me 👉 [email protected]
what is the time commitment involved?
This training will take you 1 – 2 hours and then you are good to use your guide in your business. You can redo your brand voice and tone, whenever you feel what you want to represent has changed, or if your brand develops over time.
how do i access my resources?
You will have access to your area in my members platform systeme.io. You will get an auto email with your login details.
what is the refund policy?
Due to the digital nature of these products, there are no refunds or exchanges. All purchases are final.
is this part of another course?
This is also a module in one of my other courses, Email Newsletters Made Easy, so if you see or hear this course mentioned in the training, this is why. I have made it available as a standalone training, as I feel it is crucial for all businesses to ensure their brand voice and tone are clear.
A personal note from Helen
Hi! I’m so excited to be sharing my love of all things email with you!
Hey, I’m Helen and I help online business owners, course creators and copywriters make more money from email marketing using my EmailScale system.
My mission is to help you sell the ‘real’ you with ease and with words that make money for you.
Are you a business looking to make more consistent revenue?
Or want to make a deeper connection with your audience, so they are primed to buy when you launch your products?
Locking in the foundations of your brand is essential for developing a consistent revenue stream via your email list.
So let’s dig in and hammer out your stellar brand, then wow your tribe whenever you communicate with them.
Let’s do this!