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The 5 Essential Website Pages Your Site Must Have

November 1, 2021 · In: Copywriting, Website

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So you’re thinking about building your website. It can be a bit overwhelming, so here’s a guide for you to get you started. Whether you are a copywriter, or a business, these are the pages in a website that are essential for you to grow your brand’s reach.

Image of woman on mac laptop looking for the 5 essential website pages your site must have
Image of woman on laptop looking for the 5 essential website pages your site must have

Homepage

It’s pretty much a given that your home page is likely the one that most people will find first. It needs to be eye-catching and grab their attention instantly. 

One way of doing this is to have a ‘hero’ image at the top of your page, with a quick tag line as to what you do, and a call-to-action for them to do what you want them to do. This might be to click through to schedule a call with you, or it may be to find out more about the main product you are selling.

You ideally want to hook them in before they need to start scrolling down. 

A homepage can include many things for example: 

  • Testimonials from past clients
  • A small about section so you can introduce yourself right away
  • Examples of services or products you offer.

All this said, it’s important not to include too many images because it can slow down the loading speed of your page. To make sure users have a great experience on your website, you may want to minimize the number of images and install an image minimizing plugin.

Home Page Examples 

Amy Porterfield 

I just love this home page. Just from the hero section, you can see who Amy is and what she does. There’s a clear call-to-action before you even scroll down.

Amy Porterfield homepage hero showing Amy and her business message

She has sections promoting her podcast and freebie leadmagnets that serve as an introduction to her courses.

Amy Porterfield homepage freebie section showing her leadmagnets for her courses.

About page 

The about page needs to be written as personally as possible. This will help your audience to connect with you on a deeper level before they invest in your products or services. I like to think of it as talking one-on-one with your ideal client. 

Top copywriter tip – make sure this page is also about how you can serve your clients and not just about you only. So what makes you different from anyone else they could hire or buy from? 

A powerful way to make a connection also is to have photos of you or your team, so people can see you are real human beings behind the scenes of your website.

 About Page Examples

The Black Mask Company

This is an awesome example of an about page that is written in the style of how the CEO talks (he’s a famous English football player). The brand is targeting young people particularly men and his messaging has been that masks are cool and it’s cool to protect yourself.

The Black Mask Company About Page showing David Haye the CEO and former boxer

Constant Contact’s About Page

Constant Contact’s about page is written in a fun way and introduces the team right away via a hero photo. They relate how they started and what their mission is in two small paragraphs. But then, crucially it’s back to how they can serve people best.

Constant Contact's friendly about page showing a picture of the team having fun

They make sure that the benefits of their services are really clear and will make a difference to the person who invests.

Example – …we integrate the right tools with the right people, so that you can save time and get the results you’re looking for. The phrase ‘so that’ is a really great phrase that allows you to tag a benefit on the end of what you are providing.

Services or Sales Page

This can be highly different depending on what business you are in, but the general principles are the same. This page is an opportunity to give your audience a feel of what you offer. 

It can be in the form of a long sales page where you are essentially writing a letter and promoting a course for example.

Long form sales page example – Maha Copy Co

Enos decided to separate her services page. Her signature offer gets a long form sales page, that consists of different clear sections, designed to nurture the buyer into booking a discovery call with her. She clearly states what her signature offer is, the benefits and then illustrates what life would be like if she helps. 

She also includes proof in the form of data, introduces herself as the expert, and makes it clear who the offer is for. All the while, sprinkling punchy CTAs all the way through, at strategic points.

Read Maha Copy’s Signature Offer Sales Page

Tiered Pricing Services Page

One way of creating your services page could be to describe tiered services that you feel offers most value for your clients. Jenkins Virtual does this with their website design packages.

Jenkins Virtual tiered pricing for web development

Freelancer Services Page Option

Another option is not to be too descriptive about your services if, for example, you are a freelancer who quotes on each individual project. In this case, you could explain your process on this page, so clients know what to expect.

Copywriter Services Page Example – Jennifer Breeze

Jennifer’s rebranded site is awesome – the client journey is so clear, as is her services page. 

She just goes through her process and then gives a simple but powerful call-to-action.

Jennifer Breeze, copywriter's service page showing her onboarding process

Be sure to always have a call-to-action button on this page, that takes your customer to where you want them to go next. It may be to schedule a call with you on your calendar, or it may be that you want them to buy your product.

Contact Page 

Contact pages make your customer or client feel that they have a way that they can contact you. So every website needs one. 

I hook mine up to my site’s email box so I can see who has contacted me, what they need help with and from there I send them a link to my calendar availability. 

To make my contact page really clear, I tell people how long approximately it will take to get back to them.

Contact Page Example – Nicki Copy

Nicki, a copywriter with 15 years experience, and founder of Filthy Rich Writer,  keeps it really minimal, with clear messaging and an informal tone. I love this contact page as it sounds like she is chatting with a friend.

Nicki Krawczyk, copywriter and founder of Filthy Rich Writer's brilliantly friendly contact page, depicting her on the right hand side

On a contact page, you can also include: 

  • Telephone number
  • Facebook messenger chat
  • Email address
  • Mailing address
  • Any social share icons so people can follow your pages on social media.

Blog

Having a blog page on your website is in my expert opinion, so important for growing your reach via search engine optimization or SEO for short. 

It’s an opportunity to position yourself as an expert because you can answer your audience’s most burning questions, give help on how to do things they might want guidance to do, and also get your products out there by producing guides. 

A blog can increase the amount of people landing on your website and really be a source of increasing revenue over time. 

Pro-tip – remember to update your blog regularly, particularly with key information that may change over time. This ensures Google ranks you highly as useful content.

In conclusion 

When building your website, if you include these essential website pages, you have the setup to grow and scale the reach of your business. These pages will give your potential customers or clients a clear path to reach you or buy from you. 

Over time, if you include a blog, you have more chance of growing your reach. The more content you have, the more Google is likely to understand your site and make it more visible online.

Copywriter? 

Download my free video training on the basics of good SEO for you and your clients’ businesses.

Take me to the FREE SEO training

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By: Helen Nuttall · In: Copywriting, Website

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It's amazing how you influence your clients' exper It's amazing how you influence your clients' experiences.

Be someone they remember and love working with, because it's so easy to work with you.

One way of doing this is to use your copywriter website to help the onboarding experience be as smooth as possible for them.

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Are you intrigued as to how to create your copywri Are you intrigued as to how to create your copywriter website in a way that is scalable?

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A copywriter website is the biggest advert for you A copywriter website is the biggest advert for your copywriting that you'll ever put out there...​​​​​​​​
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SO... I think it's super important to:​​​​​​​​
​​​​​​​​
- share what I know so you are FULLY informed before you start​​​​​​​​
​​​​​​​​
- talk about potential mistakes and pitfalls so that we can avoid them!​​​​​​​​
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And this is why I created a BRAND NEW masterclass about How to Create and Launch a Profitable Copywriter Website from Scratch Using WordPress​​​​​​​​
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Today's episode speaks to why we actually need a copywriter portfolio site - why it is good for our growing businesses. ​​​​​​​​
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Dear business owners, Do you need: 🦄 A webs Dear business owners, 

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A copywriter website is the biggest advert for you A copywriter website is the biggest advert for your copywriting that you'll ever put out there...

SO... I think it's super important to:

- share what I know so you are FULLY informed before you start

- talk about potential mistakes and pitfalls so that we can avoid them!

And this is why I created a BRAND NEW masterclass about How to Create and Launch a Profitable Copywriter Website from Scratch Using WordPress

—I've had a great response from so many people already!

The next MASTERCLASS is happening onTuesday 17 May 
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Now's a great time to think about creating your on Now's a great time to think about creating your online copywriter portfolio.

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Because it will CHANGE your business completely.

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- stand out from others around you
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It all started 4 years ago now when I realized that teaching, although the kiddies are lovely, just wasn't helping me get balance or live a fulfilling life.​​​​​​​​
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It really snowballed from there.​​​​​​​​
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As time went on, I developed copywriting, SEO content skills, and learned how to create a fast, easy-to-navigate website.​​​​​​​​
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​​​​​​​​
What they have taught me has helped me develop into what I am today.​​​​​​​​
A conversion copywriter who:​​​​​​​​
.​​​​​​​​
✨now believes in herself (this has taken a lot of work - my experiences in education many years ago, hung over me until I realized and worked through it)​​​​​​​​
.​​​​​​​​
✨now seeks out opportunities and loves helping businesses thrive.​​​​​​​​
.​​​​​​​​
✨now wants to share what she now knows with you, so YOU can thrive in your copywriter business.​​​​​​​​
​​​​​​​​
And this is why I created a BRAND NEW masterclass about How to Create and Launch a Profitable Copywriter Website from Scratch Using WordPress​​​​​​​​
​​​​​​​​
SO... I think it's super important to:​​​​​​​​
​​​​​​​​
✔️share what I know so you are FULLY informed before you start​​​​​​​​
✔️talk about potential mistakes and pitfalls so that we can avoid them!​​​​​​​​
​​​​​​​​
—I've had a great response from so many people already!​​​​​​​​
​​​​​​​​
The next MASTERCLASS is happening on Tuesday 17 May. 💖💖​​​​​​​​
​​​​​​​​
Make sure to head to the 🔗 in my bio to RSVP before spots fill up!​​​​​​​​
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You won't want to miss it! 🎉​​​​​​​​
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What is visual branding and why is it so important What is visual branding and why is it so important?​​​​​​​​
​​​​​​​​
 On today's episode I break it down so the whole process doesn't feel as intense, you become unstuck and you come out the other side, feeling creative and open to what you want your brand to look like visually x ​​​​​​​​
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Listen to the full episode on The Profitable Copywriter podcast. 🎧​​​​​​​​
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Hey - this is a quick intro post for everyone who Hey - this is a quick intro post for everyone who is new here. 

I'm so glad you came! If you are a copywriter, at any stage of your journey, a freelance writer, or even if you are thinking of changing your life by becoming a copywriter...

... you're in the right place. 

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Visual identity is very powerful for your brand... Visual identity is very powerful for your brand...

...whether you're a copywriter or an entrepreneur. 

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Secret announcement 🤫🤐🥳

 I’ve had this idea nagging at me for ages. 

And MANY coaches advising against it.

But I can’t suppress that REBEL streak in me that HAS to experiment and go against the grain.

Intuition WINS. 

And imperfect action is here 😁

I am SO grateful for the last 2 years of the rollercoaster I've been on called copywriting. 

I am moving closer and closer to fully living my dream.

Sharing what I learn and serving copywriters to disrupt the notion that you can only write copy and not be your own CEO. 

I have a kickASS program teaching copywriters how to build their own website, and gain more exposure online passively.

BUT!!!

I want to fill the gap of all the copywriters that aren’t ready for content strategy to build multiple income streams, but still want to learn from me.

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So we collectively GET to impact the world with our hearts and kickass conversion copy?
Whew. This gets me fired tf UP!! 😂😂

This is for copywriters at these stages 
➡️really early stages to that stage where you're scaling your business income 
➡️ that wants to be in a hi vibe community and work on the Foundational Concepts of being a copywriter in the online space, marketing yourself and visibility while staying empowered, creative, and focused.
Everything foundational will be covered, and we get to create it based on exactly what you need.

DM ME or give a 🙋‍♀️🙋‍♂️🙋🏽 or 🙌 below and I’ll send you deets.
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How do you create your own brand without too much How do you create your own brand without too much pain and frustration?" 🤔​​​​​​​​
​​​​​​​​
Today's episode addresses this major issue - your own brand is way closer to your heart than anyone else's . 😉​​​​​​​​
​​​​​​​​
On today's episode I break it down so the whole process doesn't feel as intense, and you come out the other side, feeling brand confident. ​​​​​​​​
​​​​​​​​
Listen to the full episode on The Profitable Copywriter podcast. 🎧​​​​​​​​
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Need to gain clarity on your copywriter brand? ​ Need to gain clarity on your copywriter brand? ​​​​​​​​
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Need to get it done? ​​​​​​​​
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Nail your branding, so that you book more clients that are TRULY aligned with you!​​​​​​​​
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Starts May 3, 2022​​​​​​​​
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Day 1: USP​​​​​​​​
Day 2: Brand voice​​​​​​​​
Day 3: Brand tone​​​​​​​​
Day 4: Visual Identity part 1​​​​​​​​
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