I made it happen – you can do it too!
My main role at the moment is a draining one, so I made the decision to set up different income streams.
My total dream – to work from home.
I did much, much fact-finding, reading loads, and finally signed up to Filthy Rich Writer.
I’ve written this to help you navigate the huge rafts of information out there!
I give my honest opinion of the online copywriting course they offer – the Comprehensive Copywriting Academy.
So what is Copywriting anyway?
Copywriting is basically writing to persuade people to do something you want them to do. You may want them to buy a product, or find out more information, or even click on an ad. Dropdeadcopy sums it up beautifully!
‘The definition of copywriting is “salesmanship in print”.
You could be asked to create a sales page or a product description for a pet product one day. The very next day might be an email funnel for an online course.
It is soo varied and exciting!
Not got long to read?
Copywriting is much better paid than content writing.
The Comprehensive Copywriting Academy is the best online course (in my humble opinion)
The course will pay for itself many, many times!
Try it out! Watch this free training and see for yourself!
I was in a place where I had a few choices. For 2 years, I have had my own blog and that’s great. It will over replace my income over time, but not yet.
How could I seriously kick-start my plan for making money from home?
I wanted the chance to:
- potentially earn more for working fewer draining hours.
- work when I want, so I can spend more time with my other half.
- get regular income.
- be creative.
- meet interesting people.
Researching Work from Home Jobs
I have always loved writing and felt that the experience of writing for my blog had given me so much experience. I initially searched for ‘freelance writer’ on Google.
It came up with three interesting writer course possibilities.
One was Elna Cain’s Freelance writer course ‘Write to 1K’, the Comprehensive Copywriting Academy, and another was Mike Shreeve’s ‘No Pants Project’.
I signed up to find out more about each. It was definitely a learning curve. I realized I didn’t even know the difference between copywriting and content writing!
No Pants Project – Copywriting
Mike Shreeve’s introductory videos were very useful to explain this. He was very motivational and his back story is truly inspiring.
However, when it came to finding out about his copywriting course, it just wasn’t right for me.
For the equivalent of approx $1500, he was going to give me one-on-one coaching. I just couldn’t afford it – there were no other payment options either. Wait too long and it would mean paying much more.
I felt the details of what I would get were really sketchy and vague. I couldn’t make out whether he would really teach me the basics of copywriting, so I felt I had the confidence to go get clients.
He offered other online courses later, but they were all really focused on one skill, for example, email writing. The cost on average was $600.
Elna Cain – Write to 1K – Content Writing
I have been following Elna Cain for a while now. She is a truly inspirational blogger and has achieved what I want to with my blog.
So the natural thing to do also was to research content writing. After all, I do this every week. Why not get paid to do it from home, as my main income, while growing my own blog income?
Elna’s always generous with her free content and her emails about freelance writing are really informative.
The price point for her course was $195, which is so reasonable given her experience. If I’d have needed payment plan options, you could pay in 3 installments.
Also very fair.
Many people have been able to replace their income with this course.
There was absolutely nothing wrong at all with this – only that I had also signed up for the free training with Filthy Rich Writer, so I held off. To be honest I procrastinated – because the training on FRW made me realize that I wanted to be a copywriter.
Ideally, I wanted to earn more, and do something slightly different from what I do with my blog.
Comprehensive Copywriting Academy – Filthy Rich Writer
Initially, I found this online, but I came back to it again as a result of another former teacher’s success. He recommended it to me, as he had just landed his first project, which more than covered his old monthly income.
I’d subscribed already, but in between emails sent from Nicki Krawczyk, main coach and owner, I dug into the site. The videos particularly I found really useful to inform me I was making a good choice.
This story, about a normal mum, who has had massive success since completing the CCA really got me. Watch her story
Nicki made it clear from the outset that she was willing to educate a person fully. This means she could provide the basic copywriting training I needed to succeed.
I must admit I watched most of the trainings when having a sneaky coffee when I went out for a run. I know, so not healthy, but hey!
She shared exactly what the course content included, which far outstripped everything I had expected. She could train me in how to pitch to clients, build my business and give me access to a nurturing support group.
Then it was just a question of price.
At the moment, my plan is to overpay our mortgage. So I didn’t have a lot spare.
Her main price point for this course is around $600, which okay, is more than Elna’s, but I figured, was so comprehensive it was worth the money.
What was fab was that she was willing to do a payment plan, which really broke it down for me. It has made it possible for me to start my new copywriting venture!
Experiences and progress so far (April 2020)
I am now in my sixth week of the course. It has come at the right time, considering that now I have time on my hands to get started.
I’ve learned that it’s best to pace yourself and not to try to learn too much at once! I can’t tell you how excited I am at the fact that I have worked on 3 exciting projects for real clients! In the space of 6 weeks I have built my portfolio site, created examples of copy and found 3 great designers to work with!
Throughout this time, I have been able to go to the CCA’s Facebook group for constructive feedback on my assigned tasks. Nicki and her supporting coach Kate have been super constructive, but also very honest on how I can improve.
So far, I have learned how to write the copy for web pages, product descriptions, landing pages, emails, and banner ads. Nicki encourages you then to practice regularly, so the skills you need develop.
This week, my next step is to start pitching to new clients! Eeek!
In the next couple of months, I will be updating this section of the post, so you can see exactly what I have achieved by making the leap and becoming a freelance copywriter.
I am soo excited!
September 2020 PRogress
Whirl-wind city. Okay so it’s just snowballed. As part of my pitches each day, I decided to also give Upwork a go.
Nicki does advise that Upwork can be really low-paying, so I needed to be choosy about my applications. In the first week of applying, I had landed a job as an SEO copywriter. Basically I’m writing a mixture of content and copywriting, but at the higher rate, you would expect for copywriting!
It’s ongoing also!! Big win! The great thing also, is that I can work this around my main job, and transition safely, so we have enough cash as I do.
That’s not all! It took a while to come through, but persistence paid off. I pitched a website in July, offering to rewrite their product descriptions. This week this came through and I had a lovely time writing them.
Back to Upwork – I can’t wait to share this homepage I crafted with you guys. It was for a children’s toy and the client was really happy with my finished copy! He wants to work with me on future projects!
Now I have some hours registered on Upwork, I have increased my hourly rate to reflect the value I can provide.
Project – email sequence
This first client has only just scheduled this with me since she has had a tough few weeks since we agreed on the project. I’m going to work on this, after writing this update for you!
She also mentioned that she needs Christmas-focused emails developing! I’m overwhelmed by everything that is happening. It’s amazing to be able to work on fascinating projects. I actually forget I’m working.
I’ve just realized also… I am a professional freelance copywriter! I made it!
You can too!
may 2020 progress
I’m still so excited. Okay so now I am happy with my portfolio site, and I have created a LinkedIn profile too.
Every day I am sending out pitch emails to companies that I really want to work with. Kate and Nicki have been brilliant – their deep dive courses have really helped me understand this part of the process.
Already I have had 7 responses and have scheduled 3 discovery calls! Eek!
(This is me, who before, probably wouldn’t have even contemplated putting myself forward in this way – it feels liberating and has done wonders for my confidence! I’m not saying this is an easy part on the road to setting up my freelance copywriter business, but it shows me just what I am capable of. People are keen to hear my ideas, see it from my angle – and most of all they want to pay me money to create copy for them!)
Here’s the link to my copywriting portfolio, now I have completed more of it! Yay – so excited! (A copywriting portfolio is soo important because it’s like a visual resume for copywriters)
I have landed my first client! Yay! I have the task of writing a welcome email sequence for them. It’s super exciting because I chose the client and the topic I would be writing about – something I am passionate about. When I have completed the project, I will post it on my copywriting portfolio, so you can see it. Eeeek!
I am beyond proud of me.
This is the reality of working full time at home for my current main job and then balancing blogging, pitching clients, and building my copywriting experience.
Don’t beat yourself up if it takes a bit longer than some people claim to get your first client. Just keep taking action – every single day.
Every time you put yourself out there, you are inviting work to find you.
Facebook group – I can’t emphasize enough how much the support of this group has helped push me beyond all limits of what I thought was possible. I do wonder whether other online copywriting courses have the ongoing long-term support network that this does. I’m learning alongside other colleagues, and I really didn’t expect the support to continue, but it really is ongoing!
- I have made a consistent income higher than my day job wage in Q1 2021
- Q2 is even better and now I can work 18 hours a week on copywriting.
- I worked on my first big project in May and made over $1000 in just over a week.
jan 2021 – key points
- I have made a consistent income higher than my day job wage in Q4 2020 (working 7-10 hours a week!).
- My first job for my first lovely client paid the price of the course off.
- I love copywriting! It’s so much fun!
- I now have 2 regular clients on ongoing projects that I love. One in the pet space and one in the niche site space.
- This meant I could take my teaching job down to 4 days a week yay!
- I have made a consistent income equalling my day job (working one day a week) This prompted me to chat to my husband about taking my day job down to 3 days a week from September. Aghhhh! This is REALLY happening! My employer has been so supportive also, which is AMAZING!
Questions and Thoughts – Comprehensive Copywriting Academy
Underneath here, you will see examples of other questions I was asking myself, so you can get a feel for what’s involved with copywriting, more information on the course, and whether it is a fit for you.
If you have any questions, as always email me over at:
What does copywriting mean?
Copywriting is writing to persuade somebody to take action. In another post, I dive into some examples of copywriting that I have written, and I discuss in more depth what copywriters do.
Can anyone make money as a copywriter?
Yes – you just need to be consistent and persistent.
Nicki Krawczyk is the copywriting coach over at Filthy Rich Writer.
She explains exactly how to work from home as a copywriter and make great money. From beginners with no experience (like me!), to people who feel they need direction to focus their copywriting experience. You may even be a freelance writer already, who writes content – it’s still relevant.
Make no mistake, this isn’t a quick fix to success. You need to put in the time and effort to get to where you want to be.
Take a look at the free training – see if it’s for you.
Is copywriting easy?
I’ve found there’s a lot to take in about copywriting.
What sets this course apart from others that I researched at the time, was the amount of ACTUAL training to become a copywriter there is.
A complete beginner could pick up this course and be successful.
Nicki’s original inspiration came from this scenario.
She had hired two junior copywriters and needed to get them up to speed quickly. To do this, she developed lessons on how to smash the basics.
The course is so easy to follow. But at the same time, Nicki never claims that copywriting is easy to break into.
What she does say is that it is important to take time learning copywriting skills and gaining experience.
She believes in setting you on the correct path along with a reality check -that you need to put the work in to achieve.
The deciders for me to take this course were:
- This online copywriting course will teach me how to write different types of copy.
- It will help me push through my confidence issues.
- It will provide me with a highly nurturing network of other copywriters.
- It will help me with the steps I need to get clients.
- It will help me build my portfolio site and business.
- It does not cost an absolute fortune!
Nicki is such a lovely, grounded, unassuming lady. It really comes across in this post.
Is there a real demand for copywriters?
So many business owners out there, with little or no spare time on their hands.
They want help:
- to grow their reach
- to grow their brand message
- to make even more money.
If you help them solve these problems, they will pay more for it!
But aren’t there too many copywriters already?
This was a real thing for me, when I was looking into possible freelance careers.
I didn’t want to get stuck in a race to the cheapest price – fighting for the project, charging pennies.
With this course, you don’t have to join the rat-race by using sites such as Fiverr or Upwork to be booked up with client work.
If you haven’t already, view the free training:
HOW TO LAND FREELANCE COPYWRITING WORK…Without Wasting Time on Frustrating Job Bidding Sites or Cold-Calling Strangers.
Nicki explains how she has been so successful herself via these bitesize techniques.
What does this online copywriting course cover?
It’s such a pain when you can’t find any specific information about what a course includes.
This certainly wasn’t true with this course.
Nicki was very specific, but here is a summary anyway, so you have it in one place.
How to write the different types of online copy:
- Banner Ads
- Email funnels
- Product descriptions
- Facebook ads
- About pages
- Landing pages
- Sales pages
How to write the different types of printed copy:
Not only that, she actually trains you on how to:
- Build your copywriting portfolio
- Find clients
- Build your business.
An insider’s only view of the core copywriting modules
-Module 1: Copywriting Fundamentals
-Module 2: Copywriting Tactics
-Module 3: Project Lifecycle
-Module 4: Interactive/Digital Copywriting
-Module 5: Print Copywriting
-Module 6: Building your Business
All the modules have action sheets.
They are designed to give you real copywriting practice and build your portfolio. I posted each of mine to the Facebook group and they gave brilliant, constructive feedback!
Deep dive bonus modules
One question that also occurred to me was. What bonuses do I get? Does the course actually offer more of a deep-dive approach to certain topics? A bit like an opportunity to truly master skills, once I had learned the basics?
The answer is yes it does. The amount of bonus courses within the CCA is actually overwhelming.
The deep dive areas are about building confidence, finding clients, and writing copy for specific purposes.
Here are some that I can see right now:
- Bust Your Fears and Blocks to Pursue Your Dream Life
- How to Price Your Services
- Find Small Business Clients
- How to Create Spec Ads
- Build Your Online Portfolio
- How to Use Facebook to Build Your Business
- Client Pitching
- Create Your Print Portfolio
- Write Product Descriptions, Webinars, Sales Pages, Videos.
There’s even a whole course dedicated to how to land Ad-Agency and In-House Agency work if you prefer not to be freelance.
The fact that I feel totally overwhelmed looking at the sheer amount of content I have to help me achieve my goals, tells you that this course is great value for money.
My schedule is crazy – will I have time to do a copywriting course?
I find that you can do as little or as much as you want to do. I tend to find that if I do too much, I can’t retain as much.
If you are struggling for time, picture it like this. The time it takes you to have a cup of coffee every day. That’s all the time you need every day. So fitting learning in can be easy.
Does the Comprehensive Copywriting Academy come with coaching?
When you sign up for the Comprehensive Copywriting Academy, you have access to coaching webinars every single month, where you can ask Nicki any questions you have.
No question is too basic.
This is working brilliantly for me. Questions come to me as I start to work through examples and learn more.
On top of group coaching sessions every month, you have access to an exclusive Facebook group.
This group is chock full of people who are so supportive and will answer your questions. Nicki is on every day to help and she has provided me with so much constructive feedback.
The course is so nurturing and supportive – nothing is too much trouble for anybody.
If you want to upgrade to 1-on-1 coaching, this is available, at an extra cost.
How much does this copywriting course cost?
Let me be frank here, this course is by no means the cheapest of the online copywriting courses out there. At $600, you could argue we’re not just dealing with pennies here!
It goes back to what my dad always says – that you really do get what you pay for.
Cheap means not comprehensive or in-depth enough. Or not step-by-step, so you truly understand what you are doing.
And then doing the familiar thing of searching the internet again -trying to find the answer.
How do I make the course cost back quickly?
Nicki has a solution for the cost of the course.
- Even though she always says that she is confident her course will pay you back many, many times in income!
- One of the first training videos is her ideas of how you can earn money quickly, to pay back the cost of the course.
- She even gives three easy options
So it really is a no-brainer!
What about a money guarantee?
Yes. Every course that is worth the money has.
For me, it was an investment worth making, as it came with a 30-day guarantee.
Is the Comprehensive Copywriting Academy legit?
Yes. Nicki has more than 15 years of experience in the world of copywriting.
The other measure to check is if the coach puts their actual name to the program and she has.
You can look her up freely on the internet and check her credentials.
Here is the link to her portfolio site.
Why write copy over content writing?
For me, I love the process of convincing someone to take an action or to buy a product.
It is completely up to you and you ideally should do what interests you the most.
Try not to be influenced by what anybody thinks you should do.
This is your future career, and you should be happy in your new role.
Benefits of copywriting summary
- It pays so much more than content writing!
- It lets you potentially work less for more money.
- Copywriting lets you fit work around your family.
- You can definitely work from home.
- Total beginners can become copywriters with the right support and constructive feedback.
- Copywriting is so varied – the amount and focus of projects is limitless.
- Every word counts – you learn the art of persuading somebody to do something