Friends and family connections
Tell everyone you know about what you are doing. Don’t be afraid to let them know. A really easy way is to craft a messenger message or Whatsapp message and then it’s an easy copy and paste.
This kind of message also transfers easily to an email, so you can also send to all the people you think you can help via email. Ask them to share that you are a copywriter, to any people they know who may help. You’ll be amazed at how, when prompted, people can easily spread the word about you.
Local businesses you are involved with
Think about it. You are already in the shoes of the ideal client these businesses serve. You know what they need, what their aspirations are and what offers they would like to see.
The beauty of this is that you probably already know people from these businesses, so go into the store and chat with them. Even maybe have some business cards ready printed, so you can leave them with the information they need to see your work online.
When you go in you have a chance to talk to people about how you can help – this is so important because some business owners may not know what a copywriter is and how they can help.
These businesses can be:
- Local chiropractor
- Gym you go to
- Kids sports clubs
- Organic grocer you buy from
Your local town
Walk into the town where you live and pick up the current fliers or brochures for different businesses. Which ones seem like they need help with their copy? Look at the shop front. Are they clear in their messaging?
Introduce yourself to them as a copywriter and ask if they’d love some help crafting more powerful messaging.
Business network events
Look up local events. There may be a website from your local chamber of commerce that details information about these events.
Join LinkedIn, and local business Facebook groups and find out if they have meets in your local area. When you go to these events, get involved and really network with as many people as you can.
Show up in small business groups on Facebook or with your audience on Instagram and be genuinely helpful towards people when they have problems they need help with. This will position you as an expert who is not afraid to help -they will be more likely to think of you, when they need help with a project.
Create a couple of really useful freebies in return for an email address, so you are growing a mailing list.
Nurture your list and audience over time, with good quality information that will help them with their businesses, they will be more likely to reach out for 1:1 help from you.
LinkedIn have an upgrade that allows you to direct message businesses you would like to work with.
Niche industries you have worked in
Remember that your previous job could be really useful when writing copy. Seek out potential copywriting clients in your old niche. After all you are probably an expert in it!
You will understand the working of the business and be useful to a client. You will already probably know what their customers are looking for, what they need etc.
Search out businesses you are interested in working with
To find the clients you want to work with, it makes sense to explore businesses you would love to work with. What are you passionate about? What do you spend time doing because you enjoy it?
Don’t be afraid of teaming this up with your new career. Someone who is passionate is going to do a way better job than someone who isn’t.
Talk to these businesses – what are their pain points? What are they proud of? Do they feel that their messaging is working?
FAQs Finding Copywriting Clients
How can I get high paying copywriting clients?
High Revenue local businesses
Think about businesses in your area where the service is charging a high hourly rate and may want to grow fast. Examples include: dentists, vets, chiropractors, physios, luxury car brands.
These are the biggest companies in the USA and they make the largest revenue. Hop over to their website and you can get a full list of these companies.
Do some research online because you want to be in touch with their CMO (chief marketing officer) or Marketing director. Tools like Hunter.io can help you find out their email addresses.
Venture backed startups
These are companies that are backed by large investors. They are looking to scale quickly so as a result always spend lots of cash on marketing. They can also be plenty of fun to work for.
Here is an example of a venture backed startup site.
How can I get copywriting clients with no experience?
Everyone has to start somewhere. In my experience, you need to just get on the horse and start pitching clients, however much experience you have. You could offer to do a couple of small projects for free, or a small fee, so that you can build your online portfolio.
Need help building your online copywriting website?
Try not to let your experience stop you. Copywriting takes practice yes, but even pitching is copy practice. The more you do, the better you will get, and the more clients you will win.
So now over to you. Where are you going to start finding copywriting clients?
Feel free to comment below and let me know how pitching is going for you.
How to find copywriting clients isn’t the easiest thing to do, but over time and with consistency you will soon be smashing your income goals!