The brief:
Create an email nurture sequence that would introduce Marla’s audience to her services and ethics.
Key goals:
- Explain how to use her freebie opt-in
- Ensure the audience is given maximum value by linking out to various useful resources she already had.
- Link to her Bullshift Challenge freebie course – with the idea that they are hiring her for free.
Main aim:
- To encourage the audience to get in touch for a free discovery call.
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What She Says
Helen Nuttall found ME through a well-written email marketing campaign of her own. It was one of the rare times that a marketing email caught my attention, so I immediately knew she was the person to write my email sequences, and she did not disappoint!
I was impressed by Helen’s time and thought in studying my blogs, current offerings, and other content to understand my goals and audience. By the time we met on Zoom to discuss the project, Helen was very well informed. I found her to be very attentive, creative, witty, and kind, so I enjoyed our meeting and left feeling confident about the process.
The email sequence was spot on; Helen captured my voice and message to the tee. We met briefly to discuss a few minor edits, and I received the revisions in no time.
I will undoubtedly work with Helen on other projects and highly recommend her for your copywriting needs.
