Beebop kids needed their home page copy transforming from technical terminology and features to the benefits of the toy they were selling.
They wanted ‘no-fluff’ copy that wasn’t overly nurturing, like a lot of sites selling kids’ stuff. It had to remind parents of their childhood but appeal to their values of sustainability and finding activities that kids can do away from the screen.
See a live version of page Beebop Kids
PDF capture of Beebop home page
