I worked on the brief for DC Underground Services on behalf of a client. They needed the home page to follow a StoryBrand wireframe.
Previously the page didn’t see many click-throughs as it wasn’t clear what service was on offer.
Aim of page: to encourage visitors to click through to get a tailored quote.
Audience: men 40-60, construction foremen, electricians on building sites.
Main benefits: cheap services, timely and reliable
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