There are many ways of developing your copywriter income. But have you heard of productized services?
Let’s dig right in and find out how they can benefit you and your business.
What is a productized service and how do they work?
One great way of building your copywriting income in a super simple way is to add productized services to your offering.
They offer an easy route for your clients to work with you, at a slightly lower rate than your premium offering.
What is a productized service?
A productized service is as Neil Patel describes, ‘standardized services sold like products, with clearly defined parameters and pricing’.
Neil Patel, neilpatel.com
So you are making it easy for yourself and your clients to work together. This a great thing to offer, especially if you have just setup your copywriter website and you’re good to start making income.
Benefits of productized services for freelance copywriters like us
Productized services help you grow your income and serve more clients for less work than your premium service would take.
You have set things you do for the service and no more.
You have a set due date and less revisions to do.
The service will be based on a proven copywriting format you use and it will be the same process every time you do the service. (You get to tweak the service over time, so it is ultra-efficient, and leads to the max conversions for the client)
Productized services are cheap to set up – you just need a sales page for each one and an easy checkout system.
Eventually you could even have other copywriters carrying out these projects for you as you pick and choose the premium clients to work with.
Examples of productized services offered by copywriters
Sales page productized service
One of my main productized offerings is a sales page done in 2 days from agreed start. I give the client clear parameters and make it clear that they need to provide me with audience data and all the information such as testimonials, before work begins.
(My premium service would offer data analysis and also talking to the client’s audience, before I start writing the copy).
Lead generation funnel productized service
The second offering (I love to write these!) is a lead gen funnel done in 3 days from the agreed start. This is very clearly only a series of 6 emails done with a proven copywriting roadmap.
My premium service would involve attraction magnets such as Fb ads or social posts, landing page, and then email sequence.
Launch email sequence productized service
I offer this as a third service mainly because I adore writing emails!
Here’s the link – it gives busy entrepreneurs a predictable solution to their overwhelm prelaunch. For many, I’ve seen them struggle to get this done. So offering them a quick turnaround for a 7 email sequence is money well spent for them.
Other ideas for productized services – copywriting
- Website kickoff copy – home page, about page and service pages
Pamela Wilson, writing for Copybloggers comes up with another great service idea
Promotion Copy Package: Write copy for a sales page, plus five social posts and three emails so your client can run a promotional campaign.
- Newsletter email package – price for 4-5 emails a month
- Content writing – offering a package of 3-4 blog posts a month.
- Website packages
Want other ideas?
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