Last updated on March 23rd, 2023 at 01:44 pm
Here’s my progress post on my ideas during the Race to Recurring Revenue Challenge 2023. It may have some jottings as I go, so keep checking back for updates.
Monday – RRR task 1
Notes – as I listen to Lisa’s video
Passive income – comes in without any effort.
Semi-passive – you have to put a bit of work in and create an asset to sell. This brings in recurring revenue. You may have to put time in every so often to launch, teach or edit or update.
It brings you more time freedom, so you don’t have to work as much every week.
Key points
It’s a choice – what you want to do. What fits with your business?
Can be a passion project – which is awesome.
Key question of the day
Who do you want to help?
Could be what you do in your job now.
Could be jobs in the past
Could be life experiences or hobbies
How much of an expert do I need to be?
You’ve just got to know more than the other people in the average room.
Task
Write down everything you know
Okay so this is the first part of my task. I love colour so I’m using the back of a bright yellow envelope and I’m finding it ridiculously exciting. Haha here we go! I did warn you that I had things swirling around my head.
I have to admit I’m loving playing Lady Gaga’s Born this way – it makes me feel fab and so motivated – so as this was playing I was noting down stuff that came into my head.
As I contemplate which 3 things I’m going to narrow down my ideas to, I’m playing 90s dance tunes! The cheesy ones!
Here’s my playlist of fromage!
Then narrow it down to 3 expert topics
Okay this is going to be a fun thing for my brain, that naturally hates doing this. But focus I must. Every time I have focused properly in the past, I have been successful.
My thoughts are leading me to do things that bring me true joy. This is probably because I spent a long time in a job I didn’t enjoy, so I’m going to look at things I really know about but also am really passionate about.
I have to weigh up over 15 years of primary school teaching experience also and there were elements of it that I did enjoy. Mmm. I was good at behaviour management, French, Art and Maths teaching.
I’m at this moment (4:15pm UK time) looking at my ideas and listening to what my emotions tell me when I look at each one. Which idea gives me the most excitement.
The rescue pup idea is so exciting – I live and breathe Sasha (but I’m not a dog trainer – does this matter?)
So too, the primary school ideas – surprising as I spent so many years hating the constant drain. Maybe it’s because I’m not exposed to the hamster wheel anymore, that my passions are returning. Who knew?
Also something around content writing also.
Decisions, decisions
Here are my 3 top things I could teach someone.
Something to do with primary teaching – behaviour management, helping teachers teach French, Art or Maths. I was a year 6 teacher for 3 years, so I could provide SATs resources.
How to settle a rescue pup into your home. Fear management. Positive behaviour management for rescue dogs.
How to write content that ranks highly, makes money and resonates.
My thoughts and summary of day 1
Click to view video (for some reason it just won’t embed right now, so here’s the Loom link for you)
Tuesday – RRR task 2
Name of your freebie
Key points
Sales funnels and what they are
Lisa talked all about sales funnels to build awareness of what they are. So you may have downloaded one of her freebies or lead magnets, and then entered her funnel that way. She has been really successful in building an email list of over 30,000 so far!
Wow that’s amazing and definitely something to aspire to!
She talked us through her Cassh system
Client
Audience
Structure and systems
Selling
Happy
Be confident
Lisa shared with us that we can do anything we put our minds to. If she can do it, so can we. I love her approach and how she builds everyone’s confidence.
Lauren’s story
Lauren. one of Lisa’s clients made over £1m from a drama subscription box. Oh and she’s never done a live before! Wow!
Key question for the day
What do the people you identified yesterday need?
What do they want?
The title of the freebie is really important.
So here are my ideas on my freebies.
Going back to my 3 ideas from yesterday, I need to focus on one just now.
Ideas from day 1
Something to do with primary teaching – behaviour management, helping teachers teach French, Art or Maths. I was a year 6 teacher for 3 years, so I could provide SATs resources.
How to settle a rescue pup into your home. Fear management. Positive behaviour management for rescue dogs.
How to write content that ranks highly, makes money and resonates.
Decision to focus on…a passion project!
How to settle a rescue pup into your home. Fear management. Positive behaviour management for rescue dogs.
Notes from Lisa – the title is most important to draw people in.
I want to ideally create a mini course on how to settle a dog from abroad into your home.
So I’m thinking:
5 Mistakes Adopters Make When Adopting a Dog from Abroad
or
5 Things to Consider Before Adopting a Rescue Dog from Abroad
Yay! I’m really excited now x
Lisa’s advice for going forward.
The main point from today that we need to remember is not to think too far ahead. Not to overwhelm ourselves.
Day 2 Video Summary
Wednesday – RRR task 3
Today Lisa introduced systems. So platforms like Kajabi, Katra, Thinkific. (I love messing and developing courses on these! But Systeme.io is my fave I must admit. I know, I know – I’m such a tech geek).
Structure of your offers
Lisa shared ways you can structure your offers.
So she suggested looking at where they are now and where they need to go.
I call this (from my primary teaching background) a learning journey.
Key point one from Lisa
Do not create your course before you’ve sold it. Then you can gauge whether it will sell.
You just need to think about the steps they will need to do (modules)
Example – membership
You could write down 12 topics – one for each month
Mindblowing moment for me – Lisa shared with us this fact
People do not buy memberships or courses to learn things. They do it to solve a problem.
Lisa Johnson
It’s about the transformation
You need to get them to think about where they are now and where they are going to be.
Task – Create a transformation statement for the idea you focused on in task 2
Okay so I’ll copy down my lead magnet title that I decided on.
5 Mistakes Adopters Make When Adopting a Dog from Abroad
Pathway to being a confident rescue dog owner
Beginner (poss zero knowledge about dog ownership) to confident dog owner
Course name
For some reason, it’s helping me to consider what the course will be about.
From stressed to settled: A beginner’s guide to bringing a rescue pup into your home
So now to decide on whether I write a transformation statement for the owner or the dog itself. Mmm.
I’m thinking back to when I was waiting for Sasha to arrive and it was a mixture of excitement and trepidation because I had heard that Romanian rescue dogs could be spooked very easily.
Mmm this is hard.
From stressed to settled: How to build trust with your overseas rescue pup in the first days, weeks and months in their new home, so you can live your best lives together.
Yay! Done – that took a lot longer, but it was worth spending the time on. I feel it really sums up what a new rescue pup owner needs to consider and I feel it’s about the dog’s transformation more so.
Day 3 Video Summary
Thursday – Race to Recurring Revenue Task 4
Lisa talked a lot about launch strategy and how important it is to be prepared.
Also about the type of launches. Lisa’s favourite is a challenge launch.
People can see how you teach.
People who can’t afford your program can access the first steps to success.
Task – what tasks would you do in a 3 day challenge?
Mmm interesting.
So freebie: 5 Mistakes Adopters Make When Adopting a Dog from Abroad
Transformation: From stressed to settled: How to build trust with your overseas rescue pup in the first days, weeks and months in their new home, so you can live your best lives together.
Challenge:
Day 1: 3 things you are going to do to prepare your home
Day 2: Where will your dog’s safe space be
Day 3: 5 things you are going to do to be ready for the first 24 hours.
Love the 90s cheese! I am really enjoying the challenge too.
My ideas so far:
A mini-course for network marketers to get the best out of Canva (LOVE Canva!) with a freebie of 5 top tips for using Canva for your network marketing business
Journals and notebooks – possibly networking journal, VA notebooks
Tips to get started with a blog (where and how to start)
Love these Jillian – I think there is demand for all three of these! Woop! I can’t wait to hear what you do next x