Race to Recurring Revenue 2023 – My Progress

Last updated on March 23rd, 2023 at 01:44 pm

Here’s my progress post on my ideas during the Race to Recurring Revenue Challenge 2023. It may have some jottings as I go, so keep checking back for updates.

Monday – RRR task 1

Notes – as I listen to Lisa’s video

Passive income – comes in without any effort.

Semi-passive – you have to put a bit of work in and create an asset to sell. This brings in recurring revenue. You may have to put time in every so often to launch, teach or edit or update.

It brings you more time freedom, so you don’t have to work as much every week.

Key points

It’s a choice – what you want to do. What fits with your business?

Can be a passion project – which is awesome.

Key question of the day

Who do you want to help?

Could be what you do in your job now.

Could be jobs in the past

Could be life experiences or hobbies

How much of an expert do I need to be?

You’ve just got to know more than the other people in the average room.

Task

Write down everything you know

Okay so this is the first part of my task. I love colour so I’m using the back of a bright yellow envelope and I’m finding it ridiculously exciting. Haha here we go! I did warn you that I had things swirling around my head.

I have to admit I’m loving playing Lady Gaga’s Born this way – it makes me feel fab and so motivated – so as this was playing I was noting down stuff that came into my head.

As I contemplate which 3 things I’m going to narrow down my ideas to, I’m playing 90s dance tunes! The cheesy ones!

Here’s my playlist of fromage!

90s cheesy bangers

Then narrow it down to 3 expert topics

Okay this is going to be a fun thing for my brain, that naturally hates doing this. But focus I must. Every time I have focused properly in the past, I have been successful.

My thoughts are leading me to do things that bring me true joy. This is probably because I spent a long time in a job I didn’t enjoy, so I’m going to look at things I really know about but also am really passionate about.

I have to weigh up over 15 years of primary school teaching experience also and there were elements of it that I did enjoy. Mmm. I was good at behaviour management, French, Art and Maths teaching.

I’m at this moment (4:15pm UK time) looking at my ideas and listening to what my emotions tell me when I look at each one. Which idea gives me the most excitement.

The rescue pup idea is so exciting – I live and breathe Sasha (but I’m not a dog trainer – does this matter?)

So too, the primary school ideas – surprising as I spent so many years hating the constant drain. Maybe it’s because I’m not exposed to the hamster wheel anymore, that my passions are returning. Who knew?

Also something around content writing also.

Decisions, decisions

Here are my 3 top things I could teach someone.

 Something to do with primary teaching – behaviour management, helping teachers teach French, Art or Maths. I was a year 6 teacher for 3 years, so I could provide SATs resources.

 How to settle a rescue pup into your home. Fear management. Positive behaviour management for rescue dogs.

 How to write content that ranks highly, makes money and resonates.

My thoughts and summary of day 1

Click to view video (for some reason it just won’t embed right now, so here’s the Loom link for you)

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Tuesday – RRR task 2

Name of your freebie

Key points

Sales funnels and what they are

Lisa talked all about sales funnels to build awareness of what they are. So you may have downloaded one of her freebies or lead magnets, and then entered her funnel that way. She has been really successful in building an email list of over 30,000 so far!

Wow that’s amazing and definitely something to aspire to!

She talked us through her Cassh system

Client

Audience

Structure and systems

Selling

Happy

Be confident

Lisa shared with us that we can do anything we put our minds to. If she can do it, so can we. I love her approach and how she builds everyone’s confidence.

Lauren’s story

Lauren. one of Lisa’s clients made over £1m from a drama subscription box. Oh and she’s never done a live before! Wow!

Key question for the day

What do the people you identified yesterday need?

What do they want?

The title of the freebie is really important.

So here are my ideas on my freebies.

Going back to my 3 ideas from yesterday, I need to focus on one just now.

Ideas from day 1

 Something to do with primary teaching – behaviour management, helping teachers teach French, Art or Maths. I was a year 6 teacher for 3 years, so I could provide SATs resources.

 How to settle a rescue pup into your home. Fear management. Positive behaviour management for rescue dogs.

 How to write content that ranks highly, makes money and resonates.

Decision to focus on…a passion project!

 How to settle a rescue pup into your home. Fear management. Positive behaviour management for rescue dogs.

Notes from Lisa – the title is most important to draw people in.

I want to ideally create a mini course on how to settle a dog from abroad into your home.

So I’m thinking:

5 Mistakes Adopters Make When Adopting a Dog from Abroad

or

5 Things to Consider Before Adopting a Rescue Dog from Abroad

Yay! I’m really excited now x

Lisa’s advice for going forward.

The main point from today that we need to remember is not to think too far ahead. Not to overwhelm ourselves.

Day 2 Video Summary

Wednesday – RRR task 3

Today Lisa introduced systems. So platforms like Kajabi, Katra, Thinkific. (I love messing and developing courses on these! But Systeme.io is my fave I must admit. I know, I know – I’m such a tech geek).

Structure of your offers

Lisa shared ways you can structure your offers.

So she suggested looking at where they are now and where they need to go.

I call this (from my primary teaching background) a learning journey.

Key point one from Lisa

Do not create your course before you’ve sold it. Then you can gauge whether it will sell.

You just need to think about the steps they will need to do (modules)

Example – membership

You could write down 12 topics – one for each month

Mindblowing moment for me – Lisa shared with us this fact

People do not buy memberships or courses to learn things. They do it to solve a problem.

Lisa Johnson

It’s about the transformation

You need to get them to think about where they are now and where they are going to be.

Task – Create a transformation statement for the idea you focused on in task 2

Okay so I’ll copy down my lead magnet title that I decided on.

5 Mistakes Adopters Make When Adopting a Dog from Abroad

Pathway to being a confident rescue dog owner

Beginner (poss zero knowledge about dog ownership) to confident dog owner

Course name

For some reason, it’s helping me to consider what the course will be about.

From stressed to settled: A beginner’s guide to bringing a rescue pup into your home

So now to decide on whether I write a transformation statement for the owner or the dog itself. Mmm.

I’m thinking back to when I was waiting for Sasha to arrive and it was a mixture of excitement and trepidation because I had heard that Romanian rescue dogs could be spooked very easily.

Mmm this is hard.

From stressed to settled: How to build trust with your overseas rescue pup in the first days, weeks and months in their new home, so you can live your best lives together.

Yay! Done – that took a lot longer, but it was worth spending the time on. I feel it really sums up what a new rescue pup owner needs to consider and I feel it’s about the dog’s transformation more so.

Day 3 Video Summary

Thursday – Race to Recurring Revenue Task 4

Lisa talked a lot about launch strategy and how important it is to be prepared.

Also about the type of launches. Lisa’s favourite is a challenge launch.

People can see how you teach.

People who can’t afford your program can access the first steps to success.

Task – what tasks would you do in a 3 day challenge?

Mmm interesting.

So freebie: 5 Mistakes Adopters Make When Adopting a Dog from Abroad

Transformation: From stressed to settled: How to build trust with your overseas rescue pup in the first days, weeks and months in their new home, so you can live your best lives together.

Challenge:

Day 1: 3 things you are going to do to prepare your home

Day 2: Where will your dog’s safe space be

Day 3: 5 things you are going to do to be ready for the first 24 hours.