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The 5 Best Tools for Copywriters

November 30, 2021 · In: Copywriting

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There are so many tools out there that you can use to make your life easier. Today I dig into the best tools for copywriters going into 2022.

Image of woman at her desk using best tools for copywriters
Woman at desk using best tools for copywriters

 Pitching Potential Clients and Sending Proposals

At all stages in the process of onboarding clients, anything that saves you time searching for information is a win right?

This site contains affiliate links to products. I may receive a commission for purchases made through these links.

Hubspot free

Hubspot free is the basic version of Hubspot’s CRM. I love the email tracking function of this CRM. Hook up your Gmail account and it means that you can send emails as normal, but Hubspot will track them – so it will notify you of any opens, which lets you know how successful your pitches are. 

When it comes to sending follow up emails, you can go into Hubspot’s dashboard on the day you send the first pitch, and it will let you set up reminder tasks for as many follow up emails as you want to send. You just check out your tasks list every day, check them off and send via your Gmail inbox. 

It’s great because it eliminates the time taken searching around in your sent items, for emails you need to follow up.

Hunter.io

This is the most awesome tool I have come across for figuring out client emails. Basically it lets you type in a domain and gives you email addresses it can find online. 

This has helped me so much when I am trying to connect with potential clients via cold pitching. 

You can also verify an email address, and check whether an email address is working. 

I use the free account, which lets you do 25 free searches a month. 

Pro tip – register with 2 or 3 different email addresses and then you have enough searches enough for when you are pitching. Shhh – don’t tell them! 
Go to Hunter.io

 Canva Pro

I love to wow my potential clients so I use Canva Pro to create my project quote templates. 

Here’s my quote template. It really has made the clients feel special and gets them ultra clear on what you will be providing them, and why they should choose you for the project. 

The beauty of Canva Pro is that you get everything included – so access to stock images, shapes, templates, animations for social media. You can even do things that Photoshop will do – like background removing. 

All for about $12 a month. (Check Ts and Cs for image sizes you are allowed to use)

If you want unified branding, Canva is the way to go. The bonus is that it’s so easy to learn.

Check out Canva Pro

My Canva Quote Template - Canva is a tool for copywriters to keep your business clearly branded

Invoicing Clients

Of course you can always design one on Canva Pro, or use Microsoft Word or Sheets on GDrive. These are great cheap options and you may be happy using these as you start out.

HelloBonsai

Personally, I have moved to Hello Bonsai because it tracks my earnings over time and it’s easy to download this when it comes to tax time. 

If you wanted, you can add Bonsai tax to HelloBonsai, but I thought that was a bit much for my budget. 

Also, you can make proposal documents on Hello Bonsai, but for my brand, I felt they looked wordy and I’m loving the look of my Canva proposals, so for now I’m not using this function.

The peace of mind, knowing how much I’m earning and how much tax I need to save from this, is worth the monthly fee. 

Payments are also easy to collect and Hello Bonsai allows clients to choose Bank Transfer, Stripe, Paypal and Credit Card. 

Pro tip – set Hello Bonsai to charge the client the Paypal fee, so that you aren’t having that cut your project fee down.

If you need to charge a deposit in advance – create the invoice and set the values to whatever they are paying. 

If they are paying 25% upfront, set each line of the project to 0.25. 

Then when you have completed the project, copy the invoice and set to 0.75

                                        Unit              Price      Payment due

Eg. Home page copy      0.25             $400        $100

Here’s an example using 50% as the deposit amount.

Image showing pne of the best tools for copywriters - HelloBonsai. Showing how to raise a partial invoice

Check out Hello Bonsai

 Writing grammatically correct copy

Understanding grammar is a must for us as copywriters. That said it shouldn’t lead us completely. Some brands love wordplay and slang language so we shouldn’t feel like grammar tools are the be-all and end-all. 

Here is one I love, that helps me daily!

Grammarly

I have fallen in love with Grammarly. This is especially because I write mainly for the US audience and you can set it to US grammar. So many times, it has given me awesome suggestions for how to tweak the grammar from UK to US English phrasing. 

With the Pro Version, you also get access to tone tools. Grammarly gives you an idea of how your writing is sounding. I have found this so useful also.

Chart showing the features Grammarly provides at different plan levels

In conclusion

These tools are my humble opinion, are the best tools for copywriters I have found so far. Tune in regularly to this post, and related ones, as I find more and more that are fab and will save you tons of time.

Download my free feminine minimal templates for Instagram
TAKE ME TO THE TEMPLATES!

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By: Helen Nuttall Β· In: Copywriting

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Are you joining us? Create 4 conversion copywriti Are you joining us?

Create 4 conversion copywriting samples in the next 30 days…
…to wow your prospective clients into hiring you,
​
Work with a supportive group of copywriters around you, on the same journey to consistent success.
​
​For just Β£97 for this EXPERIENCE you will get:
​
βœ”οΈ A weekly creative brief led by my suggestions and what the group wants to focus on ( to help you create a winning copy sample for the organization of your choice (worth Β£253)
​
βœ”οΈTutorial video each week on how I would approach each sample and how to present it (worth Β£347).
​
βœ”οΈVoxer access to me - hours TBC 2 full days a week (worth Β£397)
​
​Total Value Β£997
YOU PAY JUST Β£97 - CRAZY PRICE!!
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You will be invited to an exclusive Facebook group AND I will be hosting a LIVE Copywriting Coaching group session on 28th July.
​
​AND as if that wasn't mind-blowing enough, I've decided to give away these extra special bonuses too...
✨A selected credits/ copywriter resume template (to help you summarize your relevant experience in an indelible way) + Canva training - worth £49
✨A copy review 1:1 with me - of the sample of your choice (normally £300 on its own)
​
✨I didn’t announce this until now, but you will also receive a pack of 10 other creative briefs that you can use to flesh out your copy sample portfolio EVEN further. - worth Β£97
​Are you ready? Enroll now! πŸ‘‡πŸ½πŸ‘‡πŸ½ 

https://helennuttall.thrivecart.com/copy-sample-queen/
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I get it - decisions are supposed to be thought th I get it - decisions are supposed to be thought through - especially when you are starting out in your new business and you want to keep your costs low.

Just to answer the top question - my fave is vanilla but I have to have a flake in it. Oh and chocolate sauce! 🍦

🍦 What's your fave? 

🍦Do you agonize over which ice cream flavor?

On the fence (and wearing off the paint) about the Copy Sample Queen experience?

Watch this video but know that I want you to make the right decision for you...

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It has to be a fit for you xxx

All my best,
Helen

PS. A perfect fit? 

Enroll here or in my bio πŸ‘‡πŸ»

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Sometimes we can get so lost in busyness (pardon t Sometimes we can get so lost in busyness (pardon the choice of word, but it works) that we have good intentions, but then miss the mark. 

You set out at the beginning of the month to do your example copy pieces…
…and then BAM - life hits you…

πŸ’–What I have found that works, is a community, supporting me to be intentional. 

πŸ’–Supporting me to be accountable to myself. 

(In fact, there’s one now, encouraging me to sit and write this post and share this with you. I said that I would, now I’m taking action) 

This could work for you too. 

πŸ’–A small group of beginner copywriters cheering each other to the finish line, with the aim of creating 4 spec pieces, that they are proud of, and want to flaunt. 

πŸ‘‘You get to set the agenda πŸ‘‘

- so at the beginning I suggest some spec pieces that were helpful for me to get copywriting roles. 

Then it’s down to you to give me input on which you want to focus on

Each week 

I set a creative brief 
I will give you an idea for a company you could do the task for, but you are free to write the piece for whoever fires you up. 
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Saving you energy 
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Just Β£97 

Sound great? Get in before Thursday 30th June 8pm BST

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Enroll now 

Link through bio or πŸ‘‡

https://helennuttall.thrivecart.com/copy-sample-queen/
Hey new copywriter, My whole teaching career has Hey new copywriter, 
My whole teaching career has been about this - making small amounts of time really work to get things done. 

When I decided I wanted out because I still had a mountain of stuff to do and no more hours in the day, it felt like a whole new mountain was growing. 

Learning how to write copy, building relationships, pitching, developing my new cv and samples. 

The list was exhausting and I didn’t know how to fit it all in. 

Until I decided to treat my exit like I was planning a strategy. 
One question I asked myself was: 

How can I shift the focus to spend more time on my future business?

My golden rule was born 

Go home at 15:30 unless you have a meeting

This worked like gangbusters, and by sticking to this rule, slowly my brain began to adapt to new thinking and my new role as a copywriter. I started to view myself as a copywriter not as a teacher. 

Massive shift. 

As my head began to clear, I could see that I was more and more able to use small portions of time to make an impact on my business. 

This is one of the most valuable things I have learned on my journey so far. 

But the THINGS have to make a difference to your bottom line, or propel you to making more money. 

One of those things I did was to create focused copy samples. 

βœ”οΈSo I could send them out with job applications. 
βœ”οΈSo I could send to potential clients and not bombard them with every piece of copy I had written ever (it’s tempting isn’t it! 🀣)

βœ”οΈ So I was ready to go at short notice and not have to stay up way too late

Now I want to help you too and make it easier. 
Over the next 30 days, I’m running the Copy Sample Queen experience because I want to help 10 early career copywriters (men welcome too!) 

This is a fit for you if you: 

✨love the accountability and feedback that a group would give you 

✨have 2 hours max a week for the next 30 days, to develop your winning copy samples. 

All for a crazy price of Β£97 

πŸ’–Bonus 1 - 1:1 sample copy review with me x 1
πŸ’– Bonus 2 - selected credits resume template free 

Spaces close on Thursday 30th June 8pm BST
Get in before they go - link in bio or πŸ‘‡πŸ½

https://helennuttall.thrivecart.com/copy-sample-queen/
Is this you? Are you new to copywriting? ✨Want Is this you? Are you new to copywriting? 

✨Want to develop focused copy samples to send with job applications? 

Last year, as I looked out over the sea at Puerto del Carmen, Lanzarote, I just about dared to believe that I could make the transition from teacher to copywriter. 

πŸŽ‰My dream came true through consistent targeted action. But it wasn't easyπŸŽ‰

Now I want to help you too and make it easier πŸ‘‡

 I am looking for 10 ladies: 

✨who want to create copy samples in the next 30 days.

✨who love the accountability and feedback that a group would give them. 

✨who have 2 hours max for the next 30 days, to develop their winning copy samples. 

πŸ’–Bonus 1 - 1:1 review of a sample piece of copy with me x 1
πŸ’– Bonus 2 - selected credits resume template free 

Drop an emoji and I'll send you more details x 
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#newcopywriter #copysamples #copywritinghacks #copywritingtips #freelancecopywriter #freelance #copywriterlife #copywriters #copywritersofinstagram
I'm looking for 10 ladies ❀️ To help with the I'm looking for 10 ladies ❀️

To help with the process of creating minimum viable samples that you can show to prospective employers or clients 

Is this you? 

βœ…A teacher who is making the transition to copywriter? 

Or...

βœ…Beginner copywriter who wants to be organised when responding to job opportunities 

Or... 

βœ…A beginner copywriter who has some free time to commit to making progress in their business 

Reply with an emoji and I'll send the details πŸ¦„

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#copywriter #mimimumviablesamples #copywritingtips
Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚ Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚

But seriously - I love to visit new places - here I am in utter awe of Atlantis, at Cape Canaveral Florida πŸš€

I had this on my wall when I was a little girl and I cried when I actually saw it. 

So I guess you could say one of my hobbies is travel. It's an expensive one but I love it ⛱️

I would go to Canaveral again and again and again! 

What is your fave hobby? Drop a comment below x
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#hobby #freetime #travel #capecanaveral #atlantis #visiblelisajohnson
My fave quote so far this year - it is up on my wa My fave quote so far this year - it is up on my wall πŸ’–

Whether you are: 

πŸ’– Sitting recording your online course 
πŸ’– Wrestling with an email provider
πŸ’– Trying to write your new product sales page

This is a reminder that you GOT this. x 

I'm cheering you on ✨✨

Go ahead and sparkle my friend 
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#coursecreator #entrepreneur #femaleentrepreneur #bizowner #copywriterforhire #marieforleo #visiblelisajohnson #dailyinspiration #copywriter
What makes me and my business different? πŸ‘‡πŸ‘‡ What makes me and my business different? πŸ‘‡πŸ‘‡

Watch to find out πŸ™‚ 

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#VisibleLisaJohnson #conversioncopywriter #copywritingtips #leadgenerationfunnel #leadmagnet #freebies #funnelmarketing #writemyfunnel #kajabi #techfairy #copywriterforhire #websitecopywriter
Shout out to Kate and her amazing content! She ju Shout out to Kate and her amazing content! 
She just loves helping ladies in the e-commerce space to sell more products and reach 6 figures and beyond. 
But the best thing - her content is always super useful. 

I've been following her for a while - oh and she's not afraid to turn up in a hoody if she feels like it x 

I love the way she bosses Instagram! 

Such an inspiration πŸ’–πŸ’–
Check her out here 
@meant.to.biz 
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#inspiration #ecommerce #VisibleLisaJohnson
ICYMI, Deepak is exactly the kind of business entr ICYMI, Deepak is exactly the kind of business entrepreneur I LOVE to work with. πŸ˜Šβ€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Deeply passionate, selfless, focused, Deepak goes above and BEYOND for his students. ​​​​​​​​
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As a yoga teacher & founder of @sampoorna_yoga Goa, India, he is making a massive positive impact on lives every day. βœ¨β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Working on his copy was both a pleasure and an honor ❀️ ​​​​​​​​
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I can’t wait to watch his program bring further tranquility and calm to the world!​​​​​​​​
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Here is what he had to say 
β€œWe connected very well with Helen. She understands me, the product and the whole process of creating the funnel was so smooth.

She was very friendly, very understanding and professional.

Overall my experience has been amazing and if you’re looking for an email copywriter, Helen is the one! β€œ

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#copywriting #copywriter #evergreenfunnel #funnelarchitect #emailcopywriter #websitecopy #salespagecopy #copywriterlife #freelancewriter #copywritingservice #webcopy #copywriterforhire #freelancingfemales #freelancelifestyle #freelancingtips #marketingtip #businessstrategist #marketingexpert #digitalmarketing #onlinebusiness #yogi #yogateacher #copywriting101
5 things you probably didn't know about me πŸ‘‡ B 5 things you probably didn't know about me πŸ‘‡ 
Btw I love this idea @lisajohnsonstrategist β€οΈπŸ‘‡πŸ‘‡

1. I teach primary level year 4 Wednesdays Thursdays and Fridays ( up until July this year) 

🌟🌟Last Wednesday was the day I'd been so focused on achieving for a while - I handed in my notice to pursue full time copywriting 🌟🌟

2. My pup is called Sasha and she's from Romania. 

The tail-less one is my life and she is such a beautiful soul. Every day brings fresh surprises as she learns more about the human world. πŸ•πŸ•

3. We are gearing up to be digital nomads. Mmm Malta? Watch this space 

4. I am sooo clumsy. 

🀣This means no coffee table in the lounge and many apologies over the years for randomly hurting people by accident 🀣 

5. I love to paint when I get time. 

πŸ¦„This one I painted before I got married. It is so relaxing but I see it really weirdly like I'm doing a jigsaw of interconnecting shapes. πŸ¦„ 

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#VisibleLisaJohnson #aboutme
This is my view every freelance day I work. This i This is my view every freelance day I work. This is Darwen in the UK. @delicarlo isn't just a coffee shop, it's a support network.

We love talking to Jackie and Mel amongst others that sip coffee πŸ¦„ 

Over the pandemic it became a vital social thing outside. All praise to Jackie for opening as much as she felt safe to. We made friends for life - all over a cup of coffee.

This is our fave spot to sit - it's brilliant for people watching, relaxing in between working on copywriting projects ( or content writing for a bike site for D) and just chatting about what's going on. 

What is the one thing you do a lot and is an important part of your day? 

Reply in the comments πŸ¦„πŸŒŸπŸ‘‡
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#supportnetwork #supportlocalbusiness #VisibleLisaJohnson @LisaJohnsonStrategist
Ever wondered why I started my business? Here I Ever wondered why I started my business? 

Here I lay it all out. 🌟 

It really is a pivotal time for me right now X

Last week I handed my notice in at my primary school teacher job 🌟 

It felt like. ...release πŸ¦„ 

Thanks to everyone - my lovely copywriting and website clients, colleagues, friends and family. 

Really couldn't have done it without you β€οΈβ€οΈπŸ’“

Onwards and upwards to do more of what I truly love ❀️ 

.

@LisaJohnsonStrategist

#VisibleLisaJohnson #copywriter #hope #teachers
Hi I'm Helen.​​​​​​​​ ​​​​ Hi I'm Helen.​​​​​​​​
​​​​​​​​
Over the last 3 years, I have been on an incredible transformation.​​​​​​​​
​​​​​​​​
From simply being a primary school teacher, I set to learning digital skills to help me work from wherever I needed to.​​​​​​​​
​​​​​​​​
Fast forward to now and I'm a highly-skilled conversion copywriter. ​​​​​​​​
​​​​​​​​
(Add to that seasoned blogger and web developer).​​​​​​​​
​​​​​​​​
Enrollment is now open for my course Copywriter Websites that Profit ​​​​​​​​
​​​​​​​​
If you want a proven roadmap for creating a highly visible, and profitable copywriter website right from the start, I'm your girl. x ​​​​​​​​
​​​​​​​​
Skip the confusion and overwhelm of trying to piece your site together yourself ​​​​​​​​
I can't wait to get to know you, share everything I've learned, and help you on your journey!​​​​​​​​
​​​​​​​​
Link to your shiny new copywriter website in the bio ​​​​​​​​
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See you inside!! ​​​​​​​​
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#copywriter #freelancecopywriter #webdevelopment #copywriterwebsite  #copywriter ​​​​​​​​
 #femaleentrenpreneur #copywriting #fempreneur  #femalebusinessowner #herbusiness #escape9to5 #businessstrategist #entrepreneurship  #successisamindset
I'm so excited to share this client welcome packet I'm so excited to share this client welcome packet template today x 

I didn't realise EXACTLY how much fun I would have creating this x 

It will streamline your onboarding process so that you avoid that awful endless email trail. 

I'm sharing it on my site via the link below πŸ’–πŸ’–

First 10 people with code CLIENT50 get 50% off 

https://helennuttall.com/client-welcome-packet/
Need an easy way to get clarity on your branding? Need an easy way to get clarity on your branding?
I've created this training to help x

Free to download

Link in bio or https://helennuttall.com/brand-guide

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#branding #buildyourbrand #copywriterbrand #copywriterwebsite #visualidentity
It's amazing how you influence your clients' exper It's amazing how you influence your clients' experiences.

Be someone they remember and love working with, because it's so easy to work with you.

One way of doing this is to use your copywriter website to help the onboarding experience be as smooth as possible for them.

A better initial client experience = way more chance of them booking a project with you over another copywriter.

Here's to your success in 2022!

Liked what you see here?

Want more in-depth training? I have a FREE live masterclass in a few days, where we'll cover copywriter websites in more detail, including how to leverage them to make you more money in 2022.
You don't want to miss it!

Reserve your seat ⬇️⬇️
Link in bio, or
https://helennuttall.com/webinar-register
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#copywriter #freelancecopywriter #copywriterwebsite #freelancer  #2021marketing #copywriterlife #freelancewriter #copywritingtip #websitecreator #seocopywriter #websitecopy #webcopy #buildabusiness  #freelancingfemales #freelancelifestyle #freelancingtips #marketingtip #businessstrategist #marketingexpert #digitalmarketing #onlinebusiness #onlinebusinesscoach #freelancecoach #copywriting101
Are you intrigued as to how to create your copywri Are you intrigued as to how to create your copywriter website in a way that is scalable?

Are you petrified at the thought of even starting to create your online presence?

Then this new LIVE masterclass is for you.
Join me to learn:

🧁How you can save thousands of dollars by setting up your copywriter website in a way that you don't need to hire anyone to help you fix it later.

🧁Why I adore WordPress and why it is the BEST platform for your growing copywriting business.

🧁 How we can start right and avoid the 3 classic newbie mistakes when creating your copywriter portfolio website.

You don't want to miss this!

I can't wait to see you inside ✨

Reserve your seat before they go xx

Link in bio ⬆️⬆️
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#onlineportfolio #copywritingforcreatives #copywritingportfolio #websitecopywriter #buildyourbrand
A copywriter website is the biggest advert for you A copywriter website is the biggest advert for your copywriting that you'll ever put out there...​​​​​​​​
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SO... I think it's super important to:​​​​​​​​
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- share what I know so you are FULLY informed before you start​​​​​​​​
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- talk about potential mistakes and pitfalls so that we can avoid them!​​​​​​​​
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And this is why I created a BRAND NEW masterclass about How to Create and Launch a Profitable Copywriter Website from Scratch Using WordPress​​​​​​​​
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β€”I've had a great response from so many people already!​​​​​​​​
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The next MASTERCLASS is happening on Tuesday 17 May ​​​​​​​​
@ 10am PDT/ 1pm EDT or 6pm BST πŸ’–πŸ’–β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Make sure to head to the πŸ”— below or in my bio to RSVP before spots fill up!​​​​​​​​
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https://helennuttall.com/free-training​​​​​​​​
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You won't want to miss it! πŸŽ‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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#copywriter #copywriterportfolio #copywriterwebsite #copywritersofinstagram
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