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Helen Nuttall

Helen Nuttall

Freelance Copywriter UK

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What is an email newsletter?

January 30, 2023 · In: Copywriting

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young freelancer in a cafe writing her email newsletter

Email newsletters are so underrated when they can be a powerful tool in your business. 

Email newsletters defined 

Campaignmonitor sums up succinctly what email newsletters are: 

A newsletter is a periodically-sent email that informs your audience of the latest news, tips, or updates relating to your products or services. 

No more being held to ransom by the algorithms of social media

It will be no surprise to you when I tell you that email marketing is a highly effective way to ensure your business is as visible as possible. After all, many of you may have had the experience of social media changing its algorithm just as you are gaining traction and visibility. 

Or, like me, have your account frozen out, meaning you can’t access your audience. (Btw I sorted that eventually!) 

It’s no joke – especially when your business is your income. 

The beauty of your email list is that you own it. It is yours, and no social media platforms will cancel it at a moment’s notice. 

How do email newsletters help me increase my revenue? 

Litmus reported that the ROI of email marketing in 2022 is an impressive $36 for every $1 spent. 

But email marketing success as a strategy means building a strong, nurturing relationship with your subscribers over time. 


One of the best ways to do this is by regularly emailing your tribe via your email newsletter. 

What is the difference between an email newsletter and a sales email?

An email newsletter will be an email you send out regularly, letting your audience know about the latest content or how to work with you (more ideas below). A sales email is focused on promoting one product or service.

Email newsletters – what is their purpose? 

Email newsletters are a great way to connect with your audience because you can personalize what they receive, encourage them to visit more of your content, and increase their awareness of your expertise. 

Increase brand awareness

teddy listening to podcast shared in an email newsletter

Repetition is the key. Your email newsletter is a place to share values and mission. Every time you send out a newsletter, ensure you have a familiar format. This may take time to refine. When you first send it out, use your email stats to inform you of what content your subscribers are enjoying.

What are they clicking on? 

Have they replied and asked further questions? 

This could be: 

  • Your latest blog post, Youtube tutorial, or podcast 
  • A story or video behind the scenes of your business.
  • A feature on one of your clients or a successful student.  
  • The story of how you came into the business in your niche. 
  • Your latest service offers and why they are so helpful. 
  • A summary of the latest digital product in your online store. 

The more regularly you share who you are, your values, and what you do to help, the more people are likely to understand your business. They will also think of you as the go-to expert. 

Build your like, know and trust factor 

email newsletters can boost your like know and trust factor

Email newsletters should be a regular part of your email marketing strategy because they are a perfect way to nurture your audience over time. People are very different, and will also take varying times to trust you enough to be in a position to purchase from you.

One person may start consuming your content and buy your course two weeks later, whereas another person may need two months or longer. This is called the buyer’s journey, and I will cover this more in another post. Debbie Spiegel’s story is particularly inspiring in this post. 

Your email newsletter provides a regular touchpoint that will help you stay top of mind when it comes to solving the problems in your niche.

Boost traffic to your website

If you are creating regular blog posts to boost your authority online, your email newsletter can be an additional way of getting more eyes on your content, wherever that lives. This could be your website or, for example, your podcast platform. 

Email newsletters can drive sales 

Believe it or not, email newsletters are great ways of sharing your latest offers. It can be a subtle way of building awareness of exactly what services you offer, particularly that you can link out to so that you always give your audience opportunities to work with you. Done in a non-salesy, helpful way, you can significantly boost your sales. 

Another example is if you share a case study – this is a detailed way of sharing the results you get for your clients. It’s also a very real context that people will understand. 

Top tip – make sure you provide a way for people to get in contact with you if they want the services you have described in the case study. 

So your email newsletter is providing the invisible bridge (as Amy Porterfield calls it) from them, not knowing they need your services to understand how you can help them. A CTA is an essential part of helping them to get in touch with them. 

Why are email newsletters important for your business? 

Reliability of email marketing 

As I quoted before, email marketing can bring in over 3600% return on investment, which is fantastic! Email newsletters are a huge part of this because people expect them to hit their inboxes regularly. 

Can build your credibility 

You can share many things to build your credibility in your niche. Here are some examples: 

  • Blog posts answering key questions 
  • Sharing case studies 
  • Sharing podcast interviews with other aligned experts in your niche or related niches 
  • Sharing success stories – students, client results, results, e.g., passive income, launch results. 

Email newsletters can be personalized

From the get-go, ask lots of questions, or in some newsletters, share short quizzes so that you can create lists of people interested in different areas of your expertise. Then, when you have the resources, you can create highly-targeted email newsletters for people with different interests. 

Bivek Minj, writing on Linkedin also mentions that email newsletters need to be carefully designed. He explains that 

…the key is that it should look like it comes from a helpful friend instead of a salesperson. 

bivek minj, linkedin

Need help with writing your email newsletters? 

If there’s ONE thing that separates online business owners who implement successful email newsletters from the dreamers, it’s overcoming the tech and writing overwhelm. 💻✍️

It’s so confusing. And most online business owners get stuck trying to figure out these questions:

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🤔 How do you know which email service provider is best to use?

What if I could help you solve EVERY one of those problems in under an hour?

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Introducing my free guide to email newsletters. 🤩👇🏼

It’s easy to use and comes with a free worksheet where you can record your decisions.

So where will you be in an hour’s time?

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🤔 Or pushing the task of leveraging your email newsletter to the bottom of your to-do list for another week?

Get in on this now 👇🏼

yes, send me the guide helen!!

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By: Helen Nuttall · In: Copywriting

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For everyone who buys through my link 

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Full details in the bio 

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My support suite complements Lisa's support perfectly, and I like to think of it as a 12-week strategic partnership.

It's gold IMnot soHO because it will help you with:

⭐ Writing your emails

⭐ Communicating with your audience

⭐ Getting to grips with online tech like email providers, websites, course and membership platforms, so you don't stay stuck.

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It's that time. Time to share what I've created. It's that time. 

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Are you thinking about purchasing Lisa Johnson's One To Many programme? 

I'm proud to partner with Lisa on this because she gets real results for herself and for other people too! 

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It's gold IMnot soHO because it will help you with: 

⭐ Writing your emails 

⭐ Communicating with your audience

⭐ Getting to grips with online tech like email providers, websites, course and membership platforms, so you don't stay stuck. 

⭐ Making money from your online content. 

⭐ Accountability to keep implementing what you are learning, so your passive income stream becomes a reality. 

Full details here 👇🏼

https://helennuttall.systeme.io/one-to-many-bonuses
Thank you Sidney for making my day with these swee Thank you Sidney for making my day with these sweet words. It was a pleasure working with you.

😍 If you think you're ready to work with me or have a short chat over coffee...

...drop me a DM with the word WORK

I'll send you the link to my intake form (It'll take you 2 minutes tops) 

From there we'll set up a Zoom call 

I can't wait to meet you x
The one thing I know about you is that you don’t The one thing I know about you is that you don’t let the current situation around you define you. ⁠
⁠
You want to know if there’s another way to be. ⁠
⁠
To have more time and enjoy what you do more than you do now. ⁠
⁠
You have an open mind and are always looking for genuinely real opportunities. ⁠
⁠
Well look no further. ⁠
⁠
You have found one. Passive income or recurring revenue is not scammy. ⁠
⁠
It’s not a con. ⁠
⁠
The reason I know this is because it worked for me. ⁠
⁠
A teacher from Lancashire. ⁠
⁠
Not someone with loads of money. ⁠
⁠
Lisa is the real deal. She knows her stuff and will let you know if something isn’t right for you (she did that for me recently, and I appreciated it) ⁠
⁠
She’s running a masterclass later today teaching you the 5 steps you need to add a recurring revenue stream to your business.⁠
⁠
 8pm UK time (12pm PDT / 3pm EDT / 6am(+1) AEST) ⁠
⁠
She’ll also be holding a Q&A at the end and telling you about her amazing programme One To Many and for those of you that book One To Many through me (via my affiliate link), I have a support package that will keep you going to hit those goals of yours!⁠
⁠
But first transparency. 💖⁠
⁠
I am an affiliate partner for Lisa, and the reason I am is that she teaches things that work. ⁠
⁠
If you book through me, yup I’ll make a commission, but I wouldn’t share this offer with you if I didn’t passionately believe this can elevate you. ⁠
⁠
⁠
⁠
Want a link to the masterclass? ⁠
⁠
DM me YES for the link!⁠
Are you excited about the possibilities that passi Are you excited about the possibilities that passive income could bring you? 

Thinking of buying Lisa Johnson’s fabulous program One To Many? 

You need to be here this afternoon as I announce my bonuses! 

Nuf said for now but I think you’ll like them. 🤩

.
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#recurringrevenue #recurringincome #onetomany #otm #passiveincome #escapetheordinary #girlboss
Hey, curious cat. Yes, you. Stick around until Hey, curious cat. 

Yes, you. 

Stick around until tomorrow. 

My lips are sealed. 🤐

For now.
There's something 🔥🔥 dropping tomorrow - but There's something 🔥🔥 dropping tomorrow - but I see you, shopper. Gotcha! 🤩

Tomorrow is the day - be here. 
S'all I'm saying x

Some clues to keep you going x
Still thinking that setting up a passive income st Still thinking that setting up a passive income stream is way too hard? ⁠
⁠
Head hurting just thinking about it? ⁠
⁠
Why not join us for Lisa Johnson's free Masterclass? ⁠
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She will be sharing what’s possible. ⁠
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Lisa will make it much easier and set you on the path to success. ⁠
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Ready to do this? ⁠
⁠
Drop YES in the comments, for the link to register 👇🏼⁠
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