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Helen Nuttall

Freelance Copywriter UK

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What is copywriting?

September 27, 2021 · In: Uncategorized

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Copywriting is basically any piece of writing that is designed to persuade. Everywhere you look you will find copywriting. From advertisements for products via social media to leaflets in the mail.

Examples of copywriting 

There are so many examples of copywriting in the real and digital world around us. So this is by no means an exhaustive list. 

Here are some examples you will see of copywriting:

 Digital copywriting examples

  • Websites – home page, services, About page 
  • Landing pages 
  • Email marketing 
  • Sales pages for products or services
  • Facebook and Instagram ads
  • Sequences of emails 
  • DMs on Facebook

.

Print copywriting 

  • Flyers 
  • Leaflets 
  • Wedding invitations
  • Proposals for work 
  • Sales letters 
  • Books 
  • Business cards

The difference between content writing and copywriting

Copywriting is often confused with content writing – especially online. Copywriting is designed to help someone take a specific action. So maybe to click through to a link, or to buy the latest mascara on Instagram. It tries to connect the reader by highlighting how the product or service can help them.

Copywriting takes time to write and refine, which is why we get paid really well for what we do. It has to sound EXACTLY like the brand, communicate a clear message and help someone take an action.

One example would be an email as part of a sequence, that encourages people to sign up for coaching services that they need. Good copywriting will help them see if the coach is the right fit to help them. 

Download my free takeaway guide to copywriting and what it is. Or listen to the related podcast.

Another example of good copywriting would be clear,important messaging on a food product, that instantly communicates to a person allergic to nuts that they shouldn’t eat the product. 

Here is an example of my work. I have connected parents with toys from their past and married this up with the need to be sustainable, and for children to have less screen time.

Product Home Page – Beebop Kids

Content is informative and useful for someone who is looking for the answer to a specific question. 

Below is an example of content I have written for my cycle niche site. It answers the question of which are, in my opinion, the best aerobars this year.

The 5 Best Aero Bars for Road and Triathlon Bikes 2021

This kind of work is much lower paid than copywriting, but as an established copywriter know that it’s okay to charge copywriting rates when writing content. It’s quite regular practice for content writers to be paid by the word, so it can work out as quite low pay for how much research you do, then writing and optimizing the content for SEO.

What do copywriters do?

Image of woman on laptop working on what is corywriting

Copywriters start by helping the client or creative director identify the goals of the project. Working together, they outline who the project is going to connect with, how it will be delivered and what action they want people to take. 

If you are working on staff, you will create the copy from this brief, refine it as a team and then work with a designer to create the way the copy will look and feel. 

If you are working as a freelancer, you can also team up with a designer if this is what your client wants. Most of the time, in my career, I have created the copy and reviewed it with the client, as most of them send it to their designers afterward

Ways copywriters work

Copywriting is so flexible as a career. You have the choice of whether you want to work as an on-staff copywriter; or whether you work with an agency. You can even work completely freelance, or a combination of these paths.

On-staff copywriter

On-staff copywriters work as part of a creative team, usually under the direction of a creative director. You are employed by the company or agency as their copywriter and will work alongside a designer to create project copy as it comes in.

Agency copywriter or contractor

Being a contractor means you aren’t employed by the company you work for, but you may have contracted hours for them per week or month. You have freedom to choose what to do when your contract ends, and have the flexibility to move on whenever you want to. 

You usually work on site, which means that you can meet and develop relationships with people in the same field as you.

Freelance copywriter

Woman working on what is copywriting outdoors

Being a freelance copywriter means that you can work from home and conduct meetings either on tools like Zoom or in-person. You get ultimate freedom to choose what work you want to do and for whom. You decide how much you earn so you need to ensure a steady flow of work yourself.

How can I get started with copywriting?

When I started out I had no experience in copywriting. This is a really important thing to remember if you are considering getting started with copywriting. You DO NOT need experience to start. Read my story here.

Everyone starts somewhere and as long as you are willing to learn new things, you will be fine. 

As copywriters, we had to learn how to write copy. No-one turns pro instantly. 

If you’re interested in finding out more about copywriting, I’d strongly recommend you check out this free training from Filthy Rich Writer. It’s how I started.

How to Land Freelance Copywriting Clients…Without Wasting Time on Frustrating Job-Bidding Sites or Cold-Calling Strangers.

Watch the free training

In conclusion 

Copywriting is all around us. From websites to printed leaflets, businesses are always in need of great copywriters. Copywriting is essentially words that sell or persuade people to do something. The possibilities are endless in terms of who you may be writing for and trust me, every day is different!

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By: Helen Nuttall Β· In: Uncategorized

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Welcome! I'm so glad you're here. I'm here to help you write highly converting website and email copy using my expert strategies that get my clients results.

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Are you joining us? Create 4 conversion copywriti Are you joining us?

Create 4 conversion copywriting samples in the next 30 days…
…to wow your prospective clients into hiring you,
​
Work with a supportive group of copywriters around you, on the same journey to consistent success.
​
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​
βœ”οΈ A weekly creative brief led by my suggestions and what the group wants to focus on ( to help you create a winning copy sample for the organization of your choice (worth Β£253)
​
βœ”οΈTutorial video each week on how I would approach each sample and how to present it (worth Β£347).
​
βœ”οΈVoxer access to me - hours TBC 2 full days a week (worth Β£397)
​
​Total Value Β£997
YOU PAY JUST Β£97 - CRAZY PRICE!!
​
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​
✨I didn’t announce this until now, but you will also receive a pack of 10 other creative briefs that you can use to flesh out your copy sample portfolio EVEN further. - worth Β£97
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I get it - decisions are supposed to be thought th I get it - decisions are supposed to be thought through - especially when you are starting out in your new business and you want to keep your costs low.

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Sometimes we can get so lost in busyness (pardon t Sometimes we can get so lost in busyness (pardon the choice of word, but it works) that we have good intentions, but then miss the mark. 

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Hey new copywriter, My whole teaching career has Hey new copywriter, 
My whole teaching career has been about this - making small amounts of time really work to get things done. 

When I decided I wanted out because I still had a mountain of stuff to do and no more hours in the day, it felt like a whole new mountain was growing. 

Learning how to write copy, building relationships, pitching, developing my new cv and samples. 

The list was exhausting and I didn’t know how to fit it all in. 

Until I decided to treat my exit like I was planning a strategy. 
One question I asked myself was: 

How can I shift the focus to spend more time on my future business?

My golden rule was born 

Go home at 15:30 unless you have a meeting

This worked like gangbusters, and by sticking to this rule, slowly my brain began to adapt to new thinking and my new role as a copywriter. I started to view myself as a copywriter not as a teacher. 

Massive shift. 

As my head began to clear, I could see that I was more and more able to use small portions of time to make an impact on my business. 

This is one of the most valuable things I have learned on my journey so far. 

But the THINGS have to make a difference to your bottom line, or propel you to making more money. 

One of those things I did was to create focused copy samples. 

βœ”οΈSo I could send them out with job applications. 
βœ”οΈSo I could send to potential clients and not bombard them with every piece of copy I had written ever (it’s tempting isn’t it! 🀣)

βœ”οΈ So I was ready to go at short notice and not have to stay up way too late

Now I want to help you too and make it easier. 
Over the next 30 days, I’m running the Copy Sample Queen experience because I want to help 10 early career copywriters (men welcome too!) 

This is a fit for you if you: 

✨love the accountability and feedback that a group would give you 

✨have 2 hours max a week for the next 30 days, to develop your winning copy samples. 

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Get in before they go - link in bio or πŸ‘‡πŸ½

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Is this you? Are you new to copywriting? ✨Want Is this you? Are you new to copywriting? 

✨Want to develop focused copy samples to send with job applications? 

Last year, as I looked out over the sea at Puerto del Carmen, Lanzarote, I just about dared to believe that I could make the transition from teacher to copywriter. 

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Now I want to help you too and make it easier πŸ‘‡

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✨who want to create copy samples in the next 30 days.

✨who love the accountability and feedback that a group would give them. 

✨who have 2 hours max for the next 30 days, to develop their winning copy samples. 

πŸ’–Bonus 1 - 1:1 review of a sample piece of copy with me x 1
πŸ’– Bonus 2 - selected credits resume template free 

Drop an emoji and I'll send you more details x 
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I'm looking for 10 ladies ❀️ To help with the I'm looking for 10 ladies ❀️

To help with the process of creating minimum viable samples that you can show to prospective employers or clients 

Is this you? 

βœ…A teacher who is making the transition to copywriter? 

Or...

βœ…Beginner copywriter who wants to be organised when responding to job opportunities 

Or... 

βœ…A beginner copywriter who has some free time to commit to making progress in their business 

Reply with an emoji and I'll send the details πŸ¦„

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#copywriter #mimimumviablesamples #copywritingtips
Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚ Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚

But seriously - I love to visit new places - here I am in utter awe of Atlantis, at Cape Canaveral Florida πŸš€

I had this on my wall when I was a little girl and I cried when I actually saw it. 

So I guess you could say one of my hobbies is travel. It's an expensive one but I love it ⛱️

I would go to Canaveral again and again and again! 

What is your fave hobby? Drop a comment below x
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#hobby #freetime #travel #capecanaveral #atlantis #visiblelisajohnson
My fave quote so far this year - it is up on my wa My fave quote so far this year - it is up on my wall πŸ’–

Whether you are: 

πŸ’– Sitting recording your online course 
πŸ’– Wrestling with an email provider
πŸ’– Trying to write your new product sales page

This is a reminder that you GOT this. x 

I'm cheering you on ✨✨

Go ahead and sparkle my friend 
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What makes me and my business different? πŸ‘‡πŸ‘‡ What makes me and my business different? πŸ‘‡πŸ‘‡

Watch to find out πŸ™‚ 

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Shout out to Kate and her amazing content! She ju Shout out to Kate and her amazing content! 
She just loves helping ladies in the e-commerce space to sell more products and reach 6 figures and beyond. 
But the best thing - her content is always super useful. 

I've been following her for a while - oh and she's not afraid to turn up in a hoody if she feels like it x 

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Such an inspiration πŸ’–πŸ’–
Check her out here 
@meant.to.biz 
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#inspiration #ecommerce #VisibleLisaJohnson
ICYMI, Deepak is exactly the kind of business entr ICYMI, Deepak is exactly the kind of business entrepreneur I LOVE to work with. πŸ˜Šβ€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Deeply passionate, selfless, focused, Deepak goes above and BEYOND for his students. ​​​​​​​​
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As a yoga teacher & founder of @sampoorna_yoga Goa, India, he is making a massive positive impact on lives every day. βœ¨β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Working on his copy was both a pleasure and an honor ❀️ ​​​​​​​​
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I can’t wait to watch his program bring further tranquility and calm to the world!​​​​​​​​
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Here is what he had to say 
β€œWe connected very well with Helen. She understands me, the product and the whole process of creating the funnel was so smooth.

She was very friendly, very understanding and professional.

Overall my experience has been amazing and if you’re looking for an email copywriter, Helen is the one! β€œ

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5 things you probably didn't know about me πŸ‘‡ B 5 things you probably didn't know about me πŸ‘‡ 
Btw I love this idea @lisajohnsonstrategist β€οΈπŸ‘‡πŸ‘‡

1. I teach primary level year 4 Wednesdays Thursdays and Fridays ( up until July this year) 

🌟🌟Last Wednesday was the day I'd been so focused on achieving for a while - I handed in my notice to pursue full time copywriting 🌟🌟

2. My pup is called Sasha and she's from Romania. 

The tail-less one is my life and she is such a beautiful soul. Every day brings fresh surprises as she learns more about the human world. πŸ•πŸ•

3. We are gearing up to be digital nomads. Mmm Malta? Watch this space 

4. I am sooo clumsy. 

🀣This means no coffee table in the lounge and many apologies over the years for randomly hurting people by accident 🀣 

5. I love to paint when I get time. 

πŸ¦„This one I painted before I got married. It is so relaxing but I see it really weirdly like I'm doing a jigsaw of interconnecting shapes. πŸ¦„ 

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#VisibleLisaJohnson #aboutme
This is my view every freelance day I work. This i This is my view every freelance day I work. This is Darwen in the UK. @delicarlo isn't just a coffee shop, it's a support network.

We love talking to Jackie and Mel amongst others that sip coffee πŸ¦„ 

Over the pandemic it became a vital social thing outside. All praise to Jackie for opening as much as she felt safe to. We made friends for life - all over a cup of coffee.

This is our fave spot to sit - it's brilliant for people watching, relaxing in between working on copywriting projects ( or content writing for a bike site for D) and just chatting about what's going on. 

What is the one thing you do a lot and is an important part of your day? 

Reply in the comments πŸ¦„πŸŒŸπŸ‘‡
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#supportnetwork #supportlocalbusiness #VisibleLisaJohnson @LisaJohnsonStrategist
Ever wondered why I started my business? Here I Ever wondered why I started my business? 

Here I lay it all out. 🌟 

It really is a pivotal time for me right now X

Last week I handed my notice in at my primary school teacher job 🌟 

It felt like. ...release πŸ¦„ 

Thanks to everyone - my lovely copywriting and website clients, colleagues, friends and family. 

Really couldn't have done it without you β€οΈβ€οΈπŸ’“

Onwards and upwards to do more of what I truly love ❀️ 

.

@LisaJohnsonStrategist

#VisibleLisaJohnson #copywriter #hope #teachers
Hi I'm Helen.​​​​​​​​ ​​​​ Hi I'm Helen.​​​​​​​​
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Over the last 3 years, I have been on an incredible transformation.​​​​​​​​
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From simply being a primary school teacher, I set to learning digital skills to help me work from wherever I needed to.​​​​​​​​
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Fast forward to now and I'm a highly-skilled conversion copywriter. ​​​​​​​​
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(Add to that seasoned blogger and web developer).​​​​​​​​
​​​​​​​​
Enrollment is now open for my course Copywriter Websites that Profit ​​​​​​​​
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If you want a proven roadmap for creating a highly visible, and profitable copywriter website right from the start, I'm your girl. x ​​​​​​​​
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Skip the confusion and overwhelm of trying to piece your site together yourself ​​​​​​​​
I can't wait to get to know you, share everything I've learned, and help you on your journey!​​​​​​​​
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Link to your shiny new copywriter website in the bio ​​​​​​​​
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See you inside!! ​​​​​​​​
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#copywriter #freelancecopywriter #webdevelopment #copywriterwebsite  #copywriter ​​​​​​​​
 #femaleentrenpreneur #copywriting #fempreneur  #femalebusinessowner #herbusiness #escape9to5 #businessstrategist #entrepreneurship  #successisamindset
I'm so excited to share this client welcome packet I'm so excited to share this client welcome packet template today x 

I didn't realise EXACTLY how much fun I would have creating this x 

It will streamline your onboarding process so that you avoid that awful endless email trail. 

I'm sharing it on my site via the link below πŸ’–πŸ’–

First 10 people with code CLIENT50 get 50% off 

https://helennuttall.com/client-welcome-packet/
Need an easy way to get clarity on your branding? Need an easy way to get clarity on your branding?
I've created this training to help x

Free to download

Link in bio or https://helennuttall.com/brand-guide

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#branding #buildyourbrand #copywriterbrand #copywriterwebsite #visualidentity
It's amazing how you influence your clients' exper It's amazing how you influence your clients' experiences.

Be someone they remember and love working with, because it's so easy to work with you.

One way of doing this is to use your copywriter website to help the onboarding experience be as smooth as possible for them.

A better initial client experience = way more chance of them booking a project with you over another copywriter.

Here's to your success in 2022!

Liked what you see here?

Want more in-depth training? I have a FREE live masterclass in a few days, where we'll cover copywriter websites in more detail, including how to leverage them to make you more money in 2022.
You don't want to miss it!

Reserve your seat ⬇️⬇️
Link in bio, or
https://helennuttall.com/webinar-register
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#copywriter #freelancecopywriter #copywriterwebsite #freelancer  #2021marketing #copywriterlife #freelancewriter #copywritingtip #websitecreator #seocopywriter #websitecopy #webcopy #buildabusiness  #freelancingfemales #freelancelifestyle #freelancingtips #marketingtip #businessstrategist #marketingexpert #digitalmarketing #onlinebusiness #onlinebusinesscoach #freelancecoach #copywriting101
Are you intrigued as to how to create your copywri Are you intrigued as to how to create your copywriter website in a way that is scalable?

Are you petrified at the thought of even starting to create your online presence?

Then this new LIVE masterclass is for you.
Join me to learn:

🧁How you can save thousands of dollars by setting up your copywriter website in a way that you don't need to hire anyone to help you fix it later.

🧁Why I adore WordPress and why it is the BEST platform for your growing copywriting business.

🧁 How we can start right and avoid the 3 classic newbie mistakes when creating your copywriter portfolio website.

You don't want to miss this!

I can't wait to see you inside ✨

Reserve your seat before they go xx

Link in bio ⬆️⬆️
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#onlineportfolio #copywritingforcreatives #copywritingportfolio #websitecopywriter #buildyourbrand
A copywriter website is the biggest advert for you A copywriter website is the biggest advert for your copywriting that you'll ever put out there...​​​​​​​​
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SO... I think it's super important to:​​​​​​​​
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- share what I know so you are FULLY informed before you start​​​​​​​​
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- talk about potential mistakes and pitfalls so that we can avoid them!​​​​​​​​
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And this is why I created a BRAND NEW masterclass about How to Create and Launch a Profitable Copywriter Website from Scratch Using WordPress​​​​​​​​
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β€”I've had a great response from so many people already!​​​​​​​​
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The next MASTERCLASS is happening on Tuesday 17 May ​​​​​​​​
@ 10am PDT/ 1pm EDT or 6pm BST πŸ’–πŸ’–β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Make sure to head to the πŸ”— below or in my bio to RSVP before spots fill up!​​​​​​​​
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https://helennuttall.com/free-training​​​​​​​​
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You won't want to miss it! πŸŽ‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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#copywriter #copywriterportfolio #copywriterwebsite #copywritersofinstagram
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