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Helen Nuttall

Helen Nuttall

Freelance Copywriter UK

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What is recurring revenue?

March 14, 2023 · In: Recurring revenue

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Recurring revenue is legit

There’s often a misconception about recurring revenue that it is income made passively. Like you can go to sleep and wake up..and magically you have made money.

Unfortunately it doesn’t work this way. 

Believe me, I know! I have a few streams of passive income myself. 

Here’s the real deal. 👇🏼

Passive income is a real thing. It’s not very well explained online in some cases.

But…it can have a big impact on your life. If you want it to. 

The caveat is that you will have to put work into the asset in the beginning.  

Ready? Let’s dig in then. 

What’s the difference between recurring revenue and passive income? 

First of all, let’s be clear about terminology. We need to be clear. 

Lisa Johnson, queen of all things passive income, points this out beautifully by calling it recurring revenue rather than passive income. It suggests you make money regularly from something you have spent time creating. Every so often, you may need to spend time updating it or adding to it. 

This could be: 

A course 

A workshop 

A membership 

A group program 

A digital download

A template 

A piece of content like a blog post 

This site contains affiliate links to products. I may receive a commission for purchases made through these links. This doesn’t affect the price you pay, or if it is free, it will remain free. Know that I only promote products that I know, use, like, and trust. If it was 💩 you wouldn’t be hearing about it from me x

Why create recurring revenue streams? 

Everyone has a big why. My big why was that I wanted out of teaching. I didn’t find any joy in it, and it was damaging my health. Plus, all the draining BS admin tasks sucked all the enjoyment I felt spending time with children. 

I had reached the point where I’m pretty sure I was depressed, but I had pushed myself to teach for so long that I felt like a robot. 

My other big whys were I wanted to spend more quality time with my husband, and I wanted to be able to travel with him. 

What could your big why be? Feel free to comment, so you give yourself some accountability to start. There’s nothing quite like sharing your intentions online to give yourself a big kick of motivation. 

Plus, I will be your cheerleader! 

Anyway, here are other reasons to create your first recurring revenue stream:  

Stop trading time for money 

Recurring revenue can alleviate the need for you to be working as much as you do now. If you have set it up, it can be running in the background, bringing you money in, which all adds to your income for the month. 

Example in context 

I have a mini course called Email Newsletters Made Easy that I have launched a couple of times, so I could ensure it is stellar quality. (Feedback from students on their experiences and content). I have set it to run in the background now via my course platform systeme.io. 

Achieve financial freedom 

The more recurring revenue streams you can set up for yourself the better, as it will accelerate you to a life where you have more time freedom. Even £1000 extra a month gives you choices like whether you want to work 5 days a week or 4. 


Example in context 

My recurring stream of revenue from a blog post allowed me to scale down my primary teaching role while I was setting up my copywriting business. 

Dawn Baxter could stay in Fuerteventura with her family for three months. Hear more about her recurring revenue story here. 

Charlie Day is able to spend more time with her son and take school holidays without worrying about money anymore. Hear more about her recurring revenue story here. 

Reach more people with your services 

Imagine this – you go from being fully booked out every week. That might look like 3 clients or 5 or whatever your number is. 

You may be exhausted from expending all that energy, especially if you are a coach.

Imagine having a group of 50 or more people paying you to help them. Plus, you can guide them at the same time. Say you spend 5 hours a week helping them. Boom – that’s more time for you. 

Do what brings you joy 

You could decide that you set up something completely different to your business. Or maybe you concentrate on one thing that you particularly enjoy. I am such a tech geek, I enjoy helping people with their funnel tech or their email marketing tech, so I am developing trainings on those things. I enjoy seeing people going from being overwhelmed to ‘I got this!’ 

Example in context

I set up a template and training shop. Here is an example of a training many people need when they first start building their email list. Lead Magnet Set Up Tutorial 

Set up your lead magnet with Convertkit

Can anyone set up a recurring revenue stream? 

There’s no reason why anyone can’t do it. Look at me, for example. A primary school teacher from Lancashire. Of course you can do it.

What I would recommend would be to learn from someone who has been extremely successful doing the same thing. 

My friend Lisa Johnson has made over £4m last year alone and 95% of her revenue comes from passive and semi-passive income streams. I’m partnering with her because she gets people results and has a no-nonsense, clear teaching style. 

Race to Recurring Revenue Free challenge 2023 Lisa Johnson
Race to Recurring Revenue Free challenge 2023 Lisa Johnson what is going on on each day

She’s running a free 4 day challenge, ‘Race to Recurring Revenue’ starting March 20th. 

She’s going to explain the WHAT, the WHY, and most importantly the HOW of setting up your own recurring revenue, whether you have a business or not. ⁠

(Which many challenges skip out) ⁠

I may make a commission if you join through this link, but it won’t affect this being free for you. 

I am deeply passionate about sharing this opportunity with you and want the same success for you, that this ordinary ex-primary school teacher from Darwen achieved. 

Register below for one of the last spots!

Race to recurring revenue challenge

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By: Helen Nuttall · In: Recurring revenue

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@helennuttallcopy

helennuttallcopy

Conversion Copywriter
I was love talking about my passive income story a I was love talking about my passive income story and how I wholeheartedly recommend @lisajohnsonstrategist course One to Many. 

It offers a clear, repeatable process to follow, so you can create as many streams of income as you want to. 

Transparency- I am a proud affiliate for Lisa and if you sign up through my link, I will make a commission. 

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Link to my bonuses in the bio 💖 

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Sometimes in life, you just have to take a leap of Sometimes in life, you just have to take a leap of faith. ⁠
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Want my help to get that first stream of income flowing? ⁠
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Go from complete beginner to setting up your streams of income with ease whilst watching your choices open up as your own recurring revenue flows in. ⁠
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Pay in full in the next 24 hours and get the full benefit of my exclusive support package. ⁠
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Before I drop my link, read this. 💖⁠
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I am an affiliate partner for Lisa, and the reason I am is that she teaches things that work. ⁠
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If you book through me, yup I’ll make a commission, but I wouldn’t share this offer with you if I didn’t passionately believe this can elevate you. ⁠
⁠
You can access my full support package if you buy One to Many through my affiliate link. ⁠
⁠
DM me OTM to grab my bonuses 👇🏼⁠
This is what you’ve been waiting for! One to Man This is what you’ve been waiting for! One to Many is open for enrolment!

It's your turn to thrive. 

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My exclusive bonus experience is only available if you purchase OTM via my affiliate link. 

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Voxer or messenger office hours access, so you don't stay stuck (12 weeks).

 Tech questions - Email providers, course platforms, WordPress websites and more -  I'll respond via Loom, voice or text.

Questions about OTM's curriculum as we go through each week together.

£499 value

💎💎💎

For everyone who buys through my link 

🤩 Main Bonus #1 - Strategic group training sessions

✨ Learn Canva basics so you can create graphics for your business that will attract your ideal client. 

✨ Nail your ideal client avatar, your brand voice & tone so you are really clear on who you want to help and how you communicate online. 

✨ Learn how to create recurring revenue from affiliate marketing. (Learn how to write a blog post and make money from it).

£150 value

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🤩 Main Bonus #2 

Pop-up Facebook accountability group throughout the duration of OTM. (12 weeks)

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Want to explode your email list? Like today? D Want to explode your email list? 

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Drop a + in the comments, and I'll send you the link ✨
🔥🔥 SALES PAGE REVIEW JUST ADDED 🔥🔥 Fu 🔥🔥 SALES PAGE REVIEW JUST ADDED 🔥🔥

Full details in the bio 

Want my support? Follow the instructions in the bio to get my support package x 
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#otm #onetomany #shecan #passiveincomeonline #womaninbusiness #femalentrepreneur #affiliate #recurringrevenue
It's time to unveil. I think you'll love what I'v It's time to unveil.

I think you'll love what I've created.

I'm shouting about this because it is crafted to keep you motivated not just to learn all the things, but to implement OTM too.

My support suite complements Lisa's support perfectly, and I like to think of it as a 12-week strategic partnership.

It's gold IMnot soHO because it will help you with:

⭐ Writing your emails

⭐ Communicating with your audience

⭐ Getting to grips with online tech like email providers, websites, course and membership platforms, so you don't stay stuck.

⭐ Making money from your online content.

⭐ Accountability to keep implementing your learning, so your passive income stream becomes a reality.

Full details here 👇🏼

https://helennuttall.systeme.io/one-to-many-bonuses
It's that time. Time to share what I've created. It's that time. 

Time to share what I've created. 

Are you thinking about purchasing Lisa Johnson's One To Many programme? 

I'm proud to partner with Lisa on this because she gets real results for herself and for other people too! 

I'm shouting about this support partnership because it is crafted to keep you motivated not just to learn all the things but to implement OTM too. 

My support suite complements Lisa's support perfectly, and I like to think of it as a 12-week strategic partnership. 

It's gold IMnot soHO because it will help you with: 

⭐ Writing your emails 

⭐ Communicating with your audience

⭐ Getting to grips with online tech like email providers, websites, course and membership platforms, so you don't stay stuck. 

⭐ Making money from your online content. 

⭐ Accountability to keep implementing what you are learning, so your passive income stream becomes a reality. 

Full details here 👇🏼

https://helennuttall.systeme.io/one-to-many-bonuses
Thank you Sidney for making my day with these swee Thank you Sidney for making my day with these sweet words. It was a pleasure working with you.

😍 If you think you're ready to work with me or have a short chat over coffee...

...drop me a DM with the word WORK

I'll send you the link to my intake form (It'll take you 2 minutes tops) 

From there we'll set up a Zoom call 

I can't wait to meet you x
The one thing I know about you is that you don’t The one thing I know about you is that you don’t let the current situation around you define you. ⁠
⁠
You want to know if there’s another way to be. ⁠
⁠
To have more time and enjoy what you do more than you do now. ⁠
⁠
You have an open mind and are always looking for genuinely real opportunities. ⁠
⁠
Well look no further. ⁠
⁠
You have found one. Passive income or recurring revenue is not scammy. ⁠
⁠
It’s not a con. ⁠
⁠
The reason I know this is because it worked for me. ⁠
⁠
A teacher from Lancashire. ⁠
⁠
Not someone with loads of money. ⁠
⁠
Lisa is the real deal. She knows her stuff and will let you know if something isn’t right for you (she did that for me recently, and I appreciated it) ⁠
⁠
She’s running a masterclass later today teaching you the 5 steps you need to add a recurring revenue stream to your business.⁠
⁠
 8pm UK time (12pm PDT / 3pm EDT / 6am(+1) AEST) ⁠
⁠
She’ll also be holding a Q&A at the end and telling you about her amazing programme One To Many and for those of you that book One To Many through me (via my affiliate link), I have a support package that will keep you going to hit those goals of yours!⁠
⁠
But first transparency. 💖⁠
⁠
I am an affiliate partner for Lisa, and the reason I am is that she teaches things that work. ⁠
⁠
If you book through me, yup I’ll make a commission, but I wouldn’t share this offer with you if I didn’t passionately believe this can elevate you. ⁠
⁠
⁠
⁠
Want a link to the masterclass? ⁠
⁠
DM me YES for the link!⁠
Are you excited about the possibilities that passi Are you excited about the possibilities that passive income could bring you? 

Thinking of buying Lisa Johnson’s fabulous program One To Many? 

You need to be here this afternoon as I announce my bonuses! 

Nuf said for now but I think you’ll like them. 🤩

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#recurringrevenue #recurringincome #onetomany #otm #passiveincome #escapetheordinary #girlboss
Hey, curious cat. Yes, you. Stick around until Hey, curious cat. 

Yes, you. 

Stick around until tomorrow. 

My lips are sealed. 🤐

For now.
There's something 🔥🔥 dropping tomorrow - but There's something 🔥🔥 dropping tomorrow - but I see you, shopper. Gotcha! 🤩

Tomorrow is the day - be here. 
S'all I'm saying x

Some clues to keep you going x
Still thinking that setting up a passive income st Still thinking that setting up a passive income stream is way too hard? ⁠
⁠
Head hurting just thinking about it? ⁠
⁠
Why not join us for Lisa Johnson's free Masterclass? ⁠
⁠
She will be sharing what’s possible. ⁠
⁠
Lisa will make it much easier and set you on the path to success. ⁠
⁠
Ready to do this? ⁠
⁠
Drop YES in the comments, for the link to register 👇🏼⁠
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