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Helen Nuttall

Freelance Copywriter UK

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What is SEO writing?

October 11, 2021 · In: Content Writing

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SEO writing is basically writing with the intention of getting your content seen by as many people as possible. To do this you need to get this content visible to search engines, and ranking as highly as possible, so people don’t have to search too far to find your business.

Image showing what is seo writing with girl working on laptop
Picure of girl demonstratin what is seo writing on a white laptop

Why is SEO writing so important?

SEO writing can be the difference between being seen or not. Any business stands to benefit from writing related content to their field. 

Can you imagine how much work you could attract if people came across your site on page 1 when they searched for β€˜copywriter near me’ or β€˜conversion copywriter’?

Prefer listening to a podcast? Listen to the linked episode here.

Listen on Google Podcasts

SEO writing helps Google understand your business site

Yes any business has their main sales pages, product pages etc that all tell Google what kind of business they are, but there are so many opportunities to add related keywords when you add content to your site. 

Further keywords = stronger idea in Google’s eyes of what you do.

So if Google understands, you will be ranking highly in search results over time

Helps your audience solve their problems

Adding SEO writing or content can help your audience with any pain-points they have for absolutely FREE. This is a key part of a great business strategy, as they will feel that you have helped them understand for example how to write their about page. So they will be more likely to ask for help when they need to outsource copywriting.

For your clients, I’ll give you another example. A potential customer is thinking about buying a super-expensive dog harness and their main barrier to purchasing is that they aren’t sure how to fit the harness on their dog.

By offering this as a blog post, and linking to it in the product description, they go off and read this first, and then feel satisfied they can adjust the harness. They return to their cart and buy the harness, feeling confident and impressed that the brand has helped them overcome all their objections.

Image showing Blog post essentials cheatsheet for copywriters

START GETTING SEEN ONLINE – CREATE SEO OPTIMIZED CONTENT

Get My Free Blog Post Essentials Cheatsheet

yes! make me visible!

SEO writing positions you as the go-to expert

SEO writing is awesome for providing valuable information to your audience about your niche. Over time, they will see you as an expert in your field. 

This is a great benefit to mention to clients also, if they are asking why SEO writing will benefit their business

Key components of SEO writing

So what are the basics of SEO writing? We aren’t going to cover these in-depth in this post, but here’s an overview of what SEO content writing should cover:

 Keyword research 

When you are writing for SEO, it is important to target keywords in yours or your client’s niche. So you need to think about your audience’s needs, wants and paint points before you even start researching. 

It’s helpful to study other sites that are in a similar niche, and what they have written about. What questions are they providing useful answers to? How are they addressing audience pain points.

I use a great tool then and plug their page into Keysearch. This gives me some keywords to check out. From here, I check my site’s performance 

Finally I look at the keywords that are within my site’s capabilities to rank for. I repeat this with other competitors until I have a list that will last me a couple of months.

Write for user intent

Another important thing to remember to check is user intent. So what is the user looking for when they type each keyword? 

With my list of keywords, I plug them into Google and review 3 or 4 posts on page 1 to find out what the focus is. This has helped many times because you may think a keyword has a certain focus and then the actual thing people are looking for is very different. 

This keeps your content super-useful and in-tune with what people actually want.

What is seo writing woman checking Google algorthm on laptop

Keep updated with changes to Google’s algorithm

This is so important because it’s the difference between being seen and not. One example I can think of is Google’s June 2021 update. They explained that product review posts have to be in-depth and authentic. 

So a lot of people online were copying amazon reviews into their content and publishing. Google’s view was that it wasn’t useful for someone who is genuinely considering buying, say for example a bike.

They were combatting what they were calling β€˜thin content’. 

Here’s an example of a good in-depth review that is genuine. 

Bikeradar.com

The benefits of SEO writing for your business or for clients’ businesses.

The main benefits of SEO writing are increased traffic to your website and increased engagement if your content is good quality and answers people’s questions. 

When your audience engage with your content on a regular basis, they are more likely to trust you as the expert.They are far more likely to consider using you for their projects or buying your products. 

So this means more moolah for your business!

What’s the difference between SEO content writing and copywriting?

There are major differences between copy and content. You will find with some of your clients that they may not be clear on the differences. 

I go into this in more depth in this article here. What is copywriting? 

Your turn! Have you helped clients with SEO writing? Let me know in the comments below.

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By: Helen Nuttall Β· In: Content Writing

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Are you joining us? Create 4 conversion copywriti Are you joining us?

Create 4 conversion copywriting samples in the next 30 days…
…to wow your prospective clients into hiring you,
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Work with a supportive group of copywriters around you, on the same journey to consistent success.
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​
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​
βœ”οΈTutorial video each week on how I would approach each sample and how to present it (worth Β£347).
​
βœ”οΈVoxer access to me - hours TBC 2 full days a week (worth Β£397)
​
​Total Value Β£997
YOU PAY JUST Β£97 - CRAZY PRICE!!
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You will be invited to an exclusive Facebook group AND I will be hosting a LIVE Copywriting Coaching group session on 28th July.
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✨A selected credits/ copywriter resume template (to help you summarize your relevant experience in an indelible way) + Canva training - worth £49
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​
✨I didn’t announce this until now, but you will also receive a pack of 10 other creative briefs that you can use to flesh out your copy sample portfolio EVEN further. - worth Β£97
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I get it - decisions are supposed to be thought th I get it - decisions are supposed to be thought through - especially when you are starting out in your new business and you want to keep your costs low.

Just to answer the top question - my fave is vanilla but I have to have a flake in it. Oh and chocolate sauce! 🍦

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Watch this video but know that I want you to make the right decision for you...

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It has to be a fit for you xxx

All my best,
Helen

PS. A perfect fit? 

Enroll here or in my bio πŸ‘‡πŸ»

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Sometimes we can get so lost in busyness (pardon t Sometimes we can get so lost in busyness (pardon the choice of word, but it works) that we have good intentions, but then miss the mark. 

You set out at the beginning of the month to do your example copy pieces…
…and then BAM - life hits you…

πŸ’–What I have found that works, is a community, supporting me to be intentional. 

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(In fact, there’s one now, encouraging me to sit and write this post and share this with you. I said that I would, now I’m taking action) 

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πŸ’–A small group of beginner copywriters cheering each other to the finish line, with the aim of creating 4 spec pieces, that they are proud of, and want to flaunt. 

πŸ‘‘You get to set the agenda πŸ‘‘

- so at the beginning I suggest some spec pieces that were helpful for me to get copywriting roles. 

Then it’s down to you to give me input on which you want to focus on

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I set a creative brief 
I will give you an idea for a company you could do the task for, but you are free to write the piece for whoever fires you up. 
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Sound great? Get in before Thursday 30th June 8pm BST

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Link through bio or πŸ‘‡

https://helennuttall.thrivecart.com/copy-sample-queen/
Hey new copywriter, My whole teaching career has Hey new copywriter, 
My whole teaching career has been about this - making small amounts of time really work to get things done. 

When I decided I wanted out because I still had a mountain of stuff to do and no more hours in the day, it felt like a whole new mountain was growing. 

Learning how to write copy, building relationships, pitching, developing my new cv and samples. 

The list was exhausting and I didn’t know how to fit it all in. 

Until I decided to treat my exit like I was planning a strategy. 
One question I asked myself was: 

How can I shift the focus to spend more time on my future business?

My golden rule was born 

Go home at 15:30 unless you have a meeting

This worked like gangbusters, and by sticking to this rule, slowly my brain began to adapt to new thinking and my new role as a copywriter. I started to view myself as a copywriter not as a teacher. 

Massive shift. 

As my head began to clear, I could see that I was more and more able to use small portions of time to make an impact on my business. 

This is one of the most valuable things I have learned on my journey so far. 

But the THINGS have to make a difference to your bottom line, or propel you to making more money. 

One of those things I did was to create focused copy samples. 

βœ”οΈSo I could send them out with job applications. 
βœ”οΈSo I could send to potential clients and not bombard them with every piece of copy I had written ever (it’s tempting isn’t it! 🀣)

βœ”οΈ So I was ready to go at short notice and not have to stay up way too late

Now I want to help you too and make it easier. 
Over the next 30 days, I’m running the Copy Sample Queen experience because I want to help 10 early career copywriters (men welcome too!) 

This is a fit for you if you: 

✨love the accountability and feedback that a group would give you 

✨have 2 hours max a week for the next 30 days, to develop your winning copy samples. 

All for a crazy price of Β£97 

πŸ’–Bonus 1 - 1:1 sample copy review with me x 1
πŸ’– Bonus 2 - selected credits resume template free 

Spaces close on Thursday 30th June 8pm BST
Get in before they go - link in bio or πŸ‘‡πŸ½

https://helennuttall.thrivecart.com/copy-sample-queen/
Is this you? Are you new to copywriting? ✨Want Is this you? Are you new to copywriting? 

✨Want to develop focused copy samples to send with job applications? 

Last year, as I looked out over the sea at Puerto del Carmen, Lanzarote, I just about dared to believe that I could make the transition from teacher to copywriter. 

πŸŽ‰My dream came true through consistent targeted action. But it wasn't easyπŸŽ‰

Now I want to help you too and make it easier πŸ‘‡

 I am looking for 10 ladies: 

✨who want to create copy samples in the next 30 days.

✨who love the accountability and feedback that a group would give them. 

✨who have 2 hours max for the next 30 days, to develop their winning copy samples. 

πŸ’–Bonus 1 - 1:1 review of a sample piece of copy with me x 1
πŸ’– Bonus 2 - selected credits resume template free 

Drop an emoji and I'll send you more details x 
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#newcopywriter #copysamples #copywritinghacks #copywritingtips #freelancecopywriter #freelance #copywriterlife #copywriters #copywritersofinstagram
I'm looking for 10 ladies ❀️ To help with the I'm looking for 10 ladies ❀️

To help with the process of creating minimum viable samples that you can show to prospective employers or clients 

Is this you? 

βœ…A teacher who is making the transition to copywriter? 

Or...

βœ…Beginner copywriter who wants to be organised when responding to job opportunities 

Or... 

βœ…A beginner copywriter who has some free time to commit to making progress in their business 

Reply with an emoji and I'll send the details πŸ¦„

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#copywriter #mimimumviablesamples #copywritingtips
Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚ Yes it is me - with the bad brassy hair! πŸ˜‚πŸ˜‚

But seriously - I love to visit new places - here I am in utter awe of Atlantis, at Cape Canaveral Florida πŸš€

I had this on my wall when I was a little girl and I cried when I actually saw it. 

So I guess you could say one of my hobbies is travel. It's an expensive one but I love it ⛱️

I would go to Canaveral again and again and again! 

What is your fave hobby? Drop a comment below x
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#hobby #freetime #travel #capecanaveral #atlantis #visiblelisajohnson
My fave quote so far this year - it is up on my wa My fave quote so far this year - it is up on my wall πŸ’–

Whether you are: 

πŸ’– Sitting recording your online course 
πŸ’– Wrestling with an email provider
πŸ’– Trying to write your new product sales page

This is a reminder that you GOT this. x 

I'm cheering you on ✨✨

Go ahead and sparkle my friend 
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#coursecreator #entrepreneur #femaleentrepreneur #bizowner #copywriterforhire #marieforleo #visiblelisajohnson #dailyinspiration #copywriter
What makes me and my business different? πŸ‘‡πŸ‘‡ What makes me and my business different? πŸ‘‡πŸ‘‡

Watch to find out πŸ™‚ 

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Shout out to Kate and her amazing content! She ju Shout out to Kate and her amazing content! 
She just loves helping ladies in the e-commerce space to sell more products and reach 6 figures and beyond. 
But the best thing - her content is always super useful. 

I've been following her for a while - oh and she's not afraid to turn up in a hoody if she feels like it x 

I love the way she bosses Instagram! 

Such an inspiration πŸ’–πŸ’–
Check her out here 
@meant.to.biz 
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#inspiration #ecommerce #VisibleLisaJohnson
ICYMI, Deepak is exactly the kind of business entr ICYMI, Deepak is exactly the kind of business entrepreneur I LOVE to work with. πŸ˜Šβ€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Deeply passionate, selfless, focused, Deepak goes above and BEYOND for his students. ​​​​​​​​
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As a yoga teacher & founder of @sampoorna_yoga Goa, India, he is making a massive positive impact on lives every day. βœ¨β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Working on his copy was both a pleasure and an honor ❀️ ​​​​​​​​
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I can’t wait to watch his program bring further tranquility and calm to the world!​​​​​​​​
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Here is what he had to say 
β€œWe connected very well with Helen. She understands me, the product and the whole process of creating the funnel was so smooth.

She was very friendly, very understanding and professional.

Overall my experience has been amazing and if you’re looking for an email copywriter, Helen is the one! β€œ

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#copywriting #copywriter #evergreenfunnel #funnelarchitect #emailcopywriter #websitecopy #salespagecopy #copywriterlife #freelancewriter #copywritingservice #webcopy #copywriterforhire #freelancingfemales #freelancelifestyle #freelancingtips #marketingtip #businessstrategist #marketingexpert #digitalmarketing #onlinebusiness #yogi #yogateacher #copywriting101
5 things you probably didn't know about me πŸ‘‡ B 5 things you probably didn't know about me πŸ‘‡ 
Btw I love this idea @lisajohnsonstrategist β€οΈπŸ‘‡πŸ‘‡

1. I teach primary level year 4 Wednesdays Thursdays and Fridays ( up until July this year) 

🌟🌟Last Wednesday was the day I'd been so focused on achieving for a while - I handed in my notice to pursue full time copywriting 🌟🌟

2. My pup is called Sasha and she's from Romania. 

The tail-less one is my life and she is such a beautiful soul. Every day brings fresh surprises as she learns more about the human world. πŸ•πŸ•

3. We are gearing up to be digital nomads. Mmm Malta? Watch this space 

4. I am sooo clumsy. 

🀣This means no coffee table in the lounge and many apologies over the years for randomly hurting people by accident 🀣 

5. I love to paint when I get time. 

πŸ¦„This one I painted before I got married. It is so relaxing but I see it really weirdly like I'm doing a jigsaw of interconnecting shapes. πŸ¦„ 

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#VisibleLisaJohnson #aboutme
This is my view every freelance day I work. This i This is my view every freelance day I work. This is Darwen in the UK. @delicarlo isn't just a coffee shop, it's a support network.

We love talking to Jackie and Mel amongst others that sip coffee πŸ¦„ 

Over the pandemic it became a vital social thing outside. All praise to Jackie for opening as much as she felt safe to. We made friends for life - all over a cup of coffee.

This is our fave spot to sit - it's brilliant for people watching, relaxing in between working on copywriting projects ( or content writing for a bike site for D) and just chatting about what's going on. 

What is the one thing you do a lot and is an important part of your day? 

Reply in the comments πŸ¦„πŸŒŸπŸ‘‡
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#supportnetwork #supportlocalbusiness #VisibleLisaJohnson @LisaJohnsonStrategist
Ever wondered why I started my business? Here I Ever wondered why I started my business? 

Here I lay it all out. 🌟 

It really is a pivotal time for me right now X

Last week I handed my notice in at my primary school teacher job 🌟 

It felt like. ...release πŸ¦„ 

Thanks to everyone - my lovely copywriting and website clients, colleagues, friends and family. 

Really couldn't have done it without you β€οΈβ€οΈπŸ’“

Onwards and upwards to do more of what I truly love ❀️ 

.

@LisaJohnsonStrategist

#VisibleLisaJohnson #copywriter #hope #teachers
Hi I'm Helen.​​​​​​​​ ​​​​ Hi I'm Helen.​​​​​​​​
​​​​​​​​
Over the last 3 years, I have been on an incredible transformation.​​​​​​​​
​​​​​​​​
From simply being a primary school teacher, I set to learning digital skills to help me work from wherever I needed to.​​​​​​​​
​​​​​​​​
Fast forward to now and I'm a highly-skilled conversion copywriter. ​​​​​​​​
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(Add to that seasoned blogger and web developer).​​​​​​​​
​​​​​​​​
Enrollment is now open for my course Copywriter Websites that Profit ​​​​​​​​
​​​​​​​​
If you want a proven roadmap for creating a highly visible, and profitable copywriter website right from the start, I'm your girl. x ​​​​​​​​
​​​​​​​​
Skip the confusion and overwhelm of trying to piece your site together yourself ​​​​​​​​
I can't wait to get to know you, share everything I've learned, and help you on your journey!​​​​​​​​
​​​​​​​​
Link to your shiny new copywriter website in the bio ​​​​​​​​
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See you inside!! ​​​​​​​​
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#copywriter #freelancecopywriter #webdevelopment #copywriterwebsite  #copywriter ​​​​​​​​
 #femaleentrenpreneur #copywriting #fempreneur  #femalebusinessowner #herbusiness #escape9to5 #businessstrategist #entrepreneurship  #successisamindset
I'm so excited to share this client welcome packet I'm so excited to share this client welcome packet template today x 

I didn't realise EXACTLY how much fun I would have creating this x 

It will streamline your onboarding process so that you avoid that awful endless email trail. 

I'm sharing it on my site via the link below πŸ’–πŸ’–

First 10 people with code CLIENT50 get 50% off 

https://helennuttall.com/client-welcome-packet/
Need an easy way to get clarity on your branding? Need an easy way to get clarity on your branding?
I've created this training to help x

Free to download

Link in bio or https://helennuttall.com/brand-guide

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#branding #buildyourbrand #copywriterbrand #copywriterwebsite #visualidentity
It's amazing how you influence your clients' exper It's amazing how you influence your clients' experiences.

Be someone they remember and love working with, because it's so easy to work with you.

One way of doing this is to use your copywriter website to help the onboarding experience be as smooth as possible for them.

A better initial client experience = way more chance of them booking a project with you over another copywriter.

Here's to your success in 2022!

Liked what you see here?

Want more in-depth training? I have a FREE live masterclass in a few days, where we'll cover copywriter websites in more detail, including how to leverage them to make you more money in 2022.
You don't want to miss it!

Reserve your seat ⬇️⬇️
Link in bio, or
https://helennuttall.com/webinar-register
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#copywriter #freelancecopywriter #copywriterwebsite #freelancer  #2021marketing #copywriterlife #freelancewriter #copywritingtip #websitecreator #seocopywriter #websitecopy #webcopy #buildabusiness  #freelancingfemales #freelancelifestyle #freelancingtips #marketingtip #businessstrategist #marketingexpert #digitalmarketing #onlinebusiness #onlinebusinesscoach #freelancecoach #copywriting101
Are you intrigued as to how to create your copywri Are you intrigued as to how to create your copywriter website in a way that is scalable?

Are you petrified at the thought of even starting to create your online presence?

Then this new LIVE masterclass is for you.
Join me to learn:

🧁How you can save thousands of dollars by setting up your copywriter website in a way that you don't need to hire anyone to help you fix it later.

🧁Why I adore WordPress and why it is the BEST platform for your growing copywriting business.

🧁 How we can start right and avoid the 3 classic newbie mistakes when creating your copywriter portfolio website.

You don't want to miss this!

I can't wait to see you inside ✨

Reserve your seat before they go xx

Link in bio ⬆️⬆️
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#onlineportfolio #copywritingforcreatives #copywritingportfolio #websitecopywriter #buildyourbrand
A copywriter website is the biggest advert for you A copywriter website is the biggest advert for your copywriting that you'll ever put out there...​​​​​​​​
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SO... I think it's super important to:​​​​​​​​
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- share what I know so you are FULLY informed before you start​​​​​​​​
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- talk about potential mistakes and pitfalls so that we can avoid them!​​​​​​​​
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And this is why I created a BRAND NEW masterclass about How to Create and Launch a Profitable Copywriter Website from Scratch Using WordPress​​​​​​​​
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β€”I've had a great response from so many people already!​​​​​​​​
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The next MASTERCLASS is happening on Tuesday 17 May ​​​​​​​​
@ 10am PDT/ 1pm EDT or 6pm BST πŸ’–πŸ’–β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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Make sure to head to the πŸ”— below or in my bio to RSVP before spots fill up!​​​​​​​​
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https://helennuttall.com/free-training​​​​​​​​
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You won't want to miss it! πŸŽ‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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#copywriter #copywriterportfolio #copywriterwebsite #copywritersofinstagram
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